Citi Retail Services and BRP Announce New Financial Services Agreement
Citi Retail Services announced today it has signed a long-term financing services agreement with BRP, a global leader in the
design, development, manufacturing, distribution, and marketing of powersports vehicles. This new relationship will leverage Citi
Retail Services’ experience as a trusted organization in providing private label credit card services to help BRP expand its retail
services for customers.
During the term of the agreement, Citi Retail Services will provide a consumer revolving credit card program to finance the
purchase of BRP’s powersports vehicles and other related products and services.
“Citi Retail Services is always seeking strategic partnerships with premium brands such as BRP that have the opportunity to
expand high-quality retail offerings to customers,” said Craig Vallorano, Head of Citi Retail Services. “We look forward to the
start of a great new relationship with BRP and are excited about the opportunity to help support their growth and position as an
industry leader.”
Citi Retail Services’ new partnership with BRP will include support for a new online dealer portal, which will provide
authorized BRP dealers with an easily accessible, streamlined experience for new applications and transactions. Additionally,
authorized BRP dealers will have access to expertise and market-leading solutions for providing information to cardholders on all
the latest offerings and services.
“Our agreement with Citi Retail Services will give consumers even more options when purchasing BRP products across our Ski-Doo,
Sea-Doo and Can-Am brands,” said Bernard Guy, Vice-President, Regional General Manager, North America. “We believe that this
agreement improves the value proposition we offer our North American dealers and further supports both dealer and BRP growth.”
About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and
wealth management.
Media
Citi
Deirdre Leahy, 212-559-3296
deirdre.leahy@citi.com
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