DENVER, COLORADO--(Marketwired - Jan. 11, 2017) - TrackX Holdings Inc. (TSX VENTURE:TKX) ("TrackX" or the
"Company"), a global leader in providing cloud-based, asset tracking solutions for supply chain and logistics-intensive
businesses, is pleased to announce that it has appointed Sophic Capital Inc. (Sophic Capital) as its Investor Relations (IR)
firm. Sophic Capital is a comprehensive capital markets advisory firm that will focus on increasing investor awareness of TrackX
by developing a comprehensive communications strategy and introducing TrackX to investment advisors, investment dealers,
institutions and other financial professionals.
"Adoption of TrackX's cloud-based, enterprise-based asset tracking solution is accelerating as customers and prospects seek to
unlock their assets' hidden value," said Tim Harvie, President and CEO of TrackX. "After conducting our own comparative analysis,
TrackX has selected Sophic Capital to help communicate our market opportunity and growth strategy to institutional and retail
investors."
"We are excited that TrackX has chosen Sophic Capital to execute its capital markets and investor relations strategies," said
Sean Peasgood, CEO of Sophic Capital. "After completing our own due diligence process, we believe that TrackX's growth prospects
could be sizeable. Management has substantial industry experience, and several blue-chip, name brand customers have implemented
the Company's platform. We look forward to communicating TrackX's successes to the investment community."
TrackX's engagement with Sophic Capital is for a 12-month term, on a fee for services basis of $7,000 per month. In addition,
Sophic has been granted options to purchase up to 200,000 shares of TrackX at a price of $0.36 per share. The options will
vest quarterly in four tranches of 50,000 each starting January 11, 2017 and will expire on the earlier of (i) 90 days after
termination of the engagement and (ii) January 11, 2020. The options are governed by the provisions of the Company's stock option
plan and the policies of the TSX Venture Exchange.
About TrackX
TrackX is a global leader in providing cloud-based, asset tracking solutions for supply chain and logistics-intensive
businesses. Headquartered in Denver, Colorado, TrackX's patented platform combines support for multiple auto-ID technologies,
workflow, event management, alert notifications, and analytics, to deliver significant value its customers. TrackX solutions
include high-value asset tracking, yard management, returnable asset management, and mobile inventory management
solutions. TrackX delivers value to Fortune 500 customers in a variety of industries, including transportation, beverage,
brewery, healthcare, hi-tech, hospitality, mining, agriculture, horticulture, manufacturing, and government.
Neither TSX Venture Exchange nor its Regulations Services Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION: This news release includes certain "forward-looking
statements" under applicable Canadian securities legislation. Forward looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other
factors which may cause the actual results and future events to differ materially from those expressed or implied by such
forward-looking statements. All statements that address future plans, activities, events or developments that the Company
believes, expects or anticipates will or may occur including the Company's anticipated pipeline and value of current and customer
deployments and future opportunities are the managements best estimates and cannot be guaranteed or relied upon and is
forward-looking information. There can be no assurance that such statements will prove to be accurate, as actual results and
future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue
reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking
statements in this news release, whether as a result of new information, future events or otherwise, except as required by
law.