BOSTON, PORTLAND, Maine and HARTFORD, Conn.,
Jan. 17, 2017 /PRNewswire/ -- The Boston Celtics and Sun Life Financial have partnered once again
for Fit to Win, a program aimed at improving the health and well-being of children, as well as promoting diabetes education.
Timed to coincide with NBA Fit Week, Fit to Win will be hosted at YCMAs in Greater Boston,
Portland, ME, and Hartford, CT.
THE PROGRAM: Throughout Fit to Win, children in grades 3 to 6 participate in daily workouts and are encouraged to
maintain a nutritious diet and make healthy lifestyle choices, such as limiting TV or other screen time. Over the course of four
weeks the kids track their fitness and healthy habit results, and at the end receive Celtics-themed prizes.
The four-week program begins at each YMCA site with a press conference and pep rally where the kids will get their activity
tracking sheets, learn their exercises, and officially join Fit to Win by signing their draft contracts.
SOUTHERN MAINE:
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January 17 – Northern York
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January 18 – Portland, Pineland
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January 20 – Casco Bay
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GREATER BOSTON:
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January 20 – King Elementary, Everett Elementary, Mason
Elementary
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January 23 – Dorchester YMCA
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GREATER HARTFORD:
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January 23 – Anna Noris, Simpson Waverly
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At the end of the program, the top ten participants from each region will be invited to a special championship event to
celebrate their four weeks of dedication and hard work. The event will be held on March 25 at the
Celtics practice facility in Waltham, and will include appearances from current Celtics
players.
The Fit to Win program is an extension of the diabetes prevention initiative #SunLifeDunk4Diabetes, an annual fundraising
campaign in November that to date has raised $210,000 for the YMCA of Greater Boston's Diabetes Prevention Program. Fit to Win is a major component of Sun Life's ongoing
commitment to inform Americans about the risk factors and health consequences associated with diabetes. The program was launched
in 2014 to focus on children and their need for early education about diabetes prevention, healthy living, and fitness.
For more information about the Celtics partnership with Sun Life Financial and its community involvement, go to www.celtics.com/SunLifeFitToWin and visit www.sunlife.com/usdiabetes.
About the Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association)
since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959–1966, winning their
first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the
first African American Coach and starting the first all black starting five. In addition, 35 former Celtics players, management
or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002
the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection
and wealth products and services to individuals and corporate customers. Sun Life Financial has operations in a number of markets
worldwide, including Canada, the United States, the
United Kingdom, Ireland, Hong
Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam,
Malaysia and Bermuda. As of September
30, 2016, the Sun Life Financial group of companies had total assets under management of $908
billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
In the United States, Sun Life Financial is one of the largest group benefits providers,
serving more than 60,000 employers in small, medium, and large workplaces across the country. Sun Life's broad portfolio of
products and services in the U.S. includes Disability and Absence Management, Life, Dental and Vision, Voluntary, and Stop-Loss
insurance. This includes the acquisition of Assurant Employee Benefits in Q1 2016. For more information, please visit www.sunlife.com/us.
Media contacts:
Heather Walker
Boston Celtics
617-854-8072
hwalker@celtics.com
Devon Fernald
Sun Life Financial
781-416-7151
devon.portney.fernald@sunlife.com
SLPC 28059 1/2017
(Exp 1/2022)
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/boston-celtics-and-sun-life-financial-team-up-with-ymcas-throughout-new-england-for-3rd-annual-fit-to-win-program-300391895.html
SOURCE Sun Life Financial