New York, New York--(Newsfile Corp. - January 17, 2017) - Yappn Corp. (OCTQB: YPPN) ("Yappn" or "Company"), a real-time
innovative language solutions Company is pleased to announce that it has been awarded a contract for eCommerce Translation with
Reebonz Limited ("Reebonz"), one of the most established online luxury companies in Southeast Asia.
Over the summer, Yappn worked on a successful pilot project with Reebonz that included Arabic translation for a number of
Reebonz sites in that region. After the successful pilot project, Yappn was awarded a contract to support real-time translation on
their newly launched global website. Yappn will initially support four languages with an additional seven languages to be added at
a later time.
Steve Taylor, Chief Sales Officer said: "Our teams worked exceptionally well together during the pilot and we were able to
deliver a great user experience and high quality real-time translation on the Arabic sites. We are very pleased to be taking this
relationship to the next level and supporting the new Reebonz global launch."
The annual contract includes translation for the Reebonz.com main site as well as their marketplace site. Yappn has initially
translated over 130,000 products and will continue to translate additional products as they are added on a daily basis to the
Reebonz site.
Torres Oey, CTO of Reebonz stated: "Yappn's real-time enhanced machine translation solution allows us to handle the large and
dynamic product mix that makes up Reebonz.com and our marketplace site. This solution allows for large-scale translations to be
executed at a fraction of the cost of human translation and at the speed and quality we require given the scale and fluidity of our
product offering. The customization and enhancement of the translation is an ongoing process based on a collaborative effort
between Yappn and Reebonz."
Yappn's translation solutions dramatically improve upon traditional translation methods by translating context and syntax along
with words, preserving accuracy, meaning and relevance from one language to another. These solutions are hosted on Microsoft Azure,
an open and flexible cloud platform allowing Yappn to build applications using multiple languages, tools and framework to deliver
Reebonz and all its clients, a dependable offering with a scalable solution that addresses a global marketplace, all in
real-time.
"Yappn offers a dramatic paradigm shift in the art of translation by providing a seamless, fast, cost effective solution that's
hosted on Azure and supports customers anywhere in the world," said Mary-Ellen Anderson, VP Developer Experience & Evangelism with
Microsoft Canada. "Azure's platform provides Yappn and its customers a secure, automated system that can be automatically
scaled to meet seasonality, special events, or monthly growth trends."
About Reebonz Limited
Reebonz is one of the most established online luxury sales companies in Southeast Asia. Modelled around the
concept of "accessible luxury", members can shop on web or mobile for an exciting collection on new and pre-owned luxury
merchandise. Reebonz targets customers in the Asia-Pacific region with business operations in eight countries including Singapore,
Malaysia, Indonesia, Taiwan, Hong Kong, Thailand, Australia and South Korea.
About Yappn
Yappn Corp. (OTCQB: YPPN) empowers clients to grow their business and capture new markets through its
proprietary innovative language solutions. Offering a complete customizable set of tools to engage consumers in up to 67 languages,
Yappn's technology gives people, brands and organizations the power to be social, conduct commerce and communicate freely without a
language barrier.
For more information, please visit http://www.yappn.com or contact:
Jeanny So, VP, Corporate Communications
E: jeanny.so@yappn.com
T: 1.800.395.9943 x 228
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Forward Looking Information
Legal Notice and Safe Harbor Statement
This news release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of
1934. All statements, other than statements of historical fact, and those preceded by or that include the words "believes,"
"expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts" or similar expressions, are
"forward-looking statements." Although Yappn Corp.'s management believes that such forward-looking statements are reasonable; it
cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and
uncertainties, which could cause the Company's future results to differ materially from those anticipated. Additional information
regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the
Company's filings with the SEC including the Current Reports on Form 8-K and the Quarterly Reports on Form 10-Q and Annual Reports
on Form 10-K. The Company assumes no obligation to update any of the information contained or referenced in this press
release.
