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Ukraine International Airlines Completes Implementation of PROS Revenue Management Solutions as Strategic Enablers for Global Growth Plans

PRO | January 23, 2017

Ukraine International Airlines Completes Implementation of PROS Revenue Management Solutions as Strategic Enablers for Global Growth Plans

PROS RevenuePRO Helps Forecast and Model Demand

PROS (NYSE: PRO), the revenue and profit realization company, today announced that Ukraine International Airlines (UIA) has deployed into production PROS Origin & Destination (O&D) and PROS Real-Time Dynamic Pricing (RTDP) solutions, both part of the company’s RevenuePRO portfolio of products.

PROS O&D enables UIA to forecast demand and optimize network revenue associated with market trends and demand behavior, while PROS RTDP enables the airline to make real-time pricing decisions to modernize how they do business. Together, the PROS solutions equip UIA with a platform for speed, accuracy and scale to support customers with the broadest of content and options in making travel choices.

UIA operates 1,100 international and domestic flights each week at competitive prices and across an expanding global network. UIA provides more direct scheduled services from Ukraine to Europe than any other airline, connecting the country with dozens of capital cities and key hubs across Europe, the United States, Asia and the Middle East.

“Our customers are looking for the best range of options to meet their travel requirements in today’s dynamic marketplace,” said UIA Vice President of Commerce Sergey Fomenko. “We have strategic plans to substantially enhance both our passenger traffic and our fleet. PROS will enable us to optimize our network traffic and align capacity, demand and fare decisions across all of our sales channels with greater speed, accuracy and scale. We appreciate the commitment of PROS to UIA in helping us deliver a substantial impact to our business operations.”

“In today’s dynamic and personalized marketplace, airlines are seeking new means to outperform when serving their customers,” said PROS Travel President Benson Yuen. “They look to PROS to effectively forecast demand, to optimize revenue and to achieve best practices in revenue management. We are honored that UIA has chosen PROS best-in-class solutions to enable the airline to achieve its impressive commercial goals for revenue and profit growth.”

To learn more about PROS and the future of revenue management, visit the website at www.FutureofRM.com or follow PROS on Twitter at @PROS_Inc.

About Ukraine International Airlines

Ukraine International airlines (UIA) is Ukraine’s leading airline, established in 1992. Today, UIA is a 100% privately owned company.

The UIA primary business is to provide safe and reliable passenger and cargo transportation. The UIA fleet comprises 39 modern aircraft: medium-haul Boeing 737 (including one freighter 737-300SF), medium-haul Embraer-190, and long-haul Boeing 767 airlines. The main base airport for UIA is Kiev Boryspil International Airport (KBP).

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.