Ford Hires Musa Tariq as Vice President, Chief Brand Officer
- Ford hires leading brand expert Musa Tariq as vice president and chief brand officer, responsible for
further building and differentiating the company’s iconic Ford brand globally
- Tariq will serve as Ford’s most senior creative and strategic primary brand leader, inspiring and
influencing Marketing, Communications, storytelling and consumer experiences
Ford Motor Company today announces the hiring of leading brand expert Musa Tariq as vice president and chief brand officer as
part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with today’s
consumers.
Tariq, 34, is elected a Ford Motor Company officer and begins work Jan. 30.
In this new role, Tariq is responsible for further building and differentiating the company’s Ford brand, one of the most valued
in the world. He will work with Marketing, Communications and company leaders across the world to define, build and communicate the
Ford primary brand and what it stands for with all stakeholders. His work will complement the successful vehicle nameplate brand
marketing and communications work already in place.
“As we grow our business, we’re also expanding our focus on and investment in building and differentiating our iconic Ford
brand, which is known, loved and trusted around the world,” said Mark Fields, Ford president and CEO. “Our opportunity is to
connect with even more consumers and stakeholders – some who never have done business with Ford before – through compelling and
culturally relevant marketing and communications. Musa has led transformational work at some of the world’s most admired brands,
and he is a leader known for challenging convention. We’re excited for him to bring his expertise, knowledge and passion to
Ford.”
Tariq will report jointly to Stephen Odell, Ford executive vice president, Global Marketing, Sales and Service, and to Ray Day,
Ford group vice president, Communications.
Prior to joining Ford, Tariq was Apple’s Global Marketing and Communication director for Retail. In this role, he launched
several initiatives that enhanced the retail experience in more than 490 Apple stores and for more than 65,000 Apple Retail
employees around the world.
Prior to Apple, Tariq was the senior director of Social Media and Community at Nike, as well as the global head of Digital
Marketing and later the first-ever director of Social Media at Burberry.
Tariq started his career in marketing and advertising, serving in leadership roles at JWT and Saatchi & Saatchi
Advertising.
For biographical information and a photo of Musa Tariq, click here.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000
employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full
line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing
emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford
Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
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Ford Motor Company
Susan Krusel
313.322.7998
skrusel@ford.com
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