SCOTTSDALE, Ariz., Jan. 25, 2017 /PRNewswire/ -- GoDaddy
Inc. (NYSE:GDDY), the world's largest cloud platform dedicated to small, independent ventures, today announced the launch of
GoDaddy GoCentral, a new service that combines a
mobile-optimized website builder with an integrated set of marketing and e-commerce tools to help anyone create an audience for
their idea or business. GoCentral ushers in a new era of smart website creation defined by a focus on results, including
attracting visitors and driving sales.
GoCentral enables people to design a professional website in under an hour, even on a mobile phone. With support for more than
1,500 ideas or industries, from plumbers to hairstylists to soccer coaches, users simply type in their name and industry or idea,
and GoCentral's smart learning system produces a near-complete website, pre-filled with relevant sections and professional
images. GoCentral's intuitive user interface helps anyone, including technology and design novices, easily customize and
update their sites on the go. All sites created on GoCentral are built fully responsive and look great on phones, tablets and
computers.
"Traditional DIY site builders got it wrong by forcing people to focus their time on tweaking page layout instead of
generating results," said GoDaddy Senior Vice President and General Manager Lauren Antonoff. "Many
small businesses struggle to attract visitors to their sites, and the little traffic they do get is largely coming from mobile
devices. We're fundamentally changing the approach by creating a mobile friendly experience that lets customers focus on
achieving their goals, rather than worry about site designs. GoCentral is unique in that it helps customers get noticed, reach
audiences wherever they are, and drive real results, including sales."
GoDaddy's smart learning system surfaces insights and actions to GoCentral users to help them achieve their goals. For
instance, upon logging in, customers receive engagement and activity updates and key ways to improve results, which might be
something as simple as attaching their website to a social network or advice for developing a geographic-targeted Facebook
advertising campaign. GoDaddy's learning system is powered by smart algorithms and machine learning that evolve with customers
throughout their lifecycles to optimize results.
Build an Audience & Sell Online
GoCentral's integrated marketing features enable people to quickly improve their search rankings on Google and get
their business on Facebook, leveraging the information and photos from their GoCentral website. This same information helps
customers jumpstart email marketing campaigns so customers, even those with no email marketing experience, can engage existing
contacts and collect new ones.
GoCentral's Online Store includes everything needed to sell online, with a focus on making sales happen. New improvements
allow customers to check out fast with a streamlined mobile checkout with reduced taps and swipes. Apple Pay support is
built directly into the product, as are major credit cards and Paypal. Integrated product and inventory management and
customizable shipping simplify the selling setup experience.
GoCentral's Super Bowl Debut
GoDaddy will give GoCentral the center stage in this year's much-anticipated Super Bowl commercial. A special
thirty-second TV spot is being created to kick-off a fully integrated GoCentral marketing campaign. The big game commercial plays
to the cultural and commercial power of the Internet by way of iconic images and humor. It's set to air in the first quarter of
the Feburary 5th broadcast event which is expected to be viewed by more than 100 million viewers. It's the first time
GoDaddy has used its famed Super Bowl spotlight to feature a new service.
To find out more about GoDaddy GoCentral, visit http://www.godaddy.com/gocentral.
About GoDaddy
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With more than 14.5
million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to
name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the
tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company,
visit www.GoDaddy.com.
Source: GoDaddy Inc.
© 2016 GoDaddy Inc. All Rights Reserved.
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SOURCE GoDaddy Inc.