SCOTTSDALE, Ariz., Jan. 31, 2017 /PRNewswire/ -- GoDaddy
Inc. (NYSE: GDDY), the world's largest cloud platform dedicated to small, independent ventures, has pre-released its new Super
Bowl commercial ahead of the big game. The program, CBS Greatest Super Bowl Commercials Ever just premiered the new
GoDaddy ad on network television. You can see it now at www.GoDaddy.com/TheInternet.
The new Super Bowl commercial is called "Good Morning" and introduces a new character who personifies the Internet, and the
idea that no one knows the Internet like GoDaddy. The thirty-second spot is a rollercoaster ride of Internet gags with a product
payoff.
Super-sized Campaign
At the heart of the long-term campaign is promotion for GoDaddy's innovative GoCentral, a new service that combines a
mobile-optimized website builder with an integrated set of marketing and e-commerce tools to help get people's ideas noticed
online. GoCentral's smart learning technology means that users don't need technical skills in order to build their professional
website in less than an hour, even on a mobile phone.
"Our new GoCentral service deserved a Super Bowl-sized launch, and our 'Internet' character definitely delivers," said GoDaddy
Chief Marketing Officer Barb Rechterman. "Think about how the Internet, universally, changed how
we live, work, shop, communicate, connect and entertain. We pay homage to so much of that in our new Super Bowl spot, which is
packed with visual humor aimed at men and women of all ages. In fact, we came home with enough awesome footage for two or three
commercials – we're saving the best of it for a special Super Bowl Sunday Internet-Only version at GoDaddy.com."
See if You Can Find All the Gags
Viewers will be challenged to identify the dozens of visual Internet references and tech gags packed within both the
Internet-Only and broadcast version of the production. The so-called "Easter eggs," or hidden references, are designed to appeal
to women and men of all ages, and include cats on Roombas, a sneezing panda and a nod to the Grace Hopper Celebration of Women in
Computing. Watch for the shower scene, where a play on the ice bucket challenge is featured. The "Internet" delivered his
two-shot shower scene in the first two-takes, insisting on real ice.
Super Bowl Sunday & Beyond
GoDaddy unleashes its extended "See More Now" Internet-Only version of the video at GoDaddy.com Super Bowl Sunday. Also
during the game, "The Internet" and GoDaddy will be engaging with viewers in real-time on social media. The campaign goes beyond
the game online and on television, as well as in social media, with Onion Labs at the Onion who will serve up their engaging
brand of humor with "The Internet" in the months ahead.
Character & Credits
The "Internet" is played by Adam Carpenter. His quirky ad-lib creativity and physical
humor qualities shine in both the spot and the Internet-Only cut. Both of which are the work of Bullish Inc., GoDaddy's new brand
agency, along with direction from Traktor, production with Rattling Stick, post production by Spontaneous, and editing by Final
Cut. This year marks the 18th Super Bowl commercial GoDaddy has aired, dating back to 2005.
GoDaddy
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. The Internet services
provider has dramatically expanded its global footprint since its inception in 1997. The brand has become a household name that
is now serving more than 14.5 million paying customers in 56 global markets, 29 languages and 43 currencies around the world.
GoDaddy employs approximately 5,000 people and is headquartered in Scottsdale, Ariz., with
facilities across other locations, including California, Washington
State, Massachusetts and Iowa in the U.S., as well as
Asia, Brazil, India,
Canada, Mexico, U.K., Australia and The Netherlands, internationally.
To find out how to build or enhance your unique digital identity, visit www.GoDaddy.com.
For one month free trial of GoCentral, visit www.GoDaddy.com/TheInternet
Connect with GoDaddy on Facebook ,
Twitter & LinkedIn
About GoDaddy
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With more than 14.5 million
customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea,
build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights
and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.
© 2017 GoDaddy Inc. All Rights Reserved.
Source: GoDaddy Inc.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/godaddy-unveils-2017-super-bowl-commercial-300400118.html
SOURCE GoDaddy Inc.