Merrill Edge Launches Merrill Edge Guided Investing, Bridging the Gap Between Online Investing and
Professional Portfolio Management
Low-Cost Platform Combines the Expertise of the Global Wealth and Investment Management Chief Investment
Office With Cutting-Edge, Easy-to-Use Technology
Merrill Edge announced today the nationwide public launch of its online advisory platform, Merrill Edge Guided Investing, the
latest addition to its continuum of investment offerings — and an intuitive new online investing service that combines expert
insight with the convenience and flexibility of online management.
The platform offers investors another way to pursue their financial goals, whether they have a little or a lot to invest. Backed
by the power of world-class research and deep financial expertise, it provides access to strategies that are built and managed by
the Global Wealth and Investment Management (GWIM) Chief Investment Office, rather than algorithms, to help clients set, pursue and
achieve their financial goals.
Aron Levine, head of Merrill Edge, said: “Not all investors are alike, and neither are all online advisory platforms. We
recognize that investors have different needs, preferences, and levels of complexity in their lives. No matter when, where, or how
they like to invest — whether independently, with an advisor, or through some combination of both — we aim to help them pursue
their financial and life goals. Merrill Edge Guided Investing is our way of bringing together advice and technology to create
stronger relationships with investors.”
How Merrill Edge Guided Investing works
Investors can open a Merrill Edge Guided Investing account on MerrillEdge.com with as little as $5,000. Clients specify an investing goal, and, based on the information they
provide, receive a recommended investment strategy designed by a team of Merrill Lynch investment experts. They are then presented
with options to open and fund the account.
Said David Poole, head of Merrill Edge Advisory and Client Services: “By using innovative technology backed by the expertise of
Merrill Lynch’s investment professionals, clients can take concrete steps towards meeting specific investing goals, with an
easy-to-use online experience and professionally managed portfolios — all with a low minimum investment.”
GWIM’s Chief Investment Office develops the investment strategies, including providing its recommendations of ETFs and related
asset allocations. Managed Account Advisors LLC, Merrill Lynch’s affiliate, is the portfolio manager responsible for implementing
the Merrill Edge Guided Investing strategies for client accounts based on the GWIM CIO’s recommendations.
Merrill Edge Guided Investing can also complement a client’s existing Merrill Edge, Merrill Lynch or U.S. Trust relationship.
Clients can work one-on-one with a Merrill Edge Financial Solutions Advisor™, either by phone or in person at a Bank of
America financial center, to develop a plan built around their financial goals. Existing Merrill Lynch and U.S. Trust clients are
encouraged to contact their advisor to see how the platform fits with their current strategy. Merrill Lynch Wealth Management is
among the largest provider of wealth management and investment services for individuals and businesses globally, with $2.1 trillion
in client balances as of December 31, 2016.
Merrill Edge
Merrill Edge is a streamlined investment service that provides access to the investment insights of Merrill Lynch and the
convenience of Bank of America banking. With Merrill Edge, clients can view their Merrill Edge investment and Bank of America bank
accounts on one page online. They also have access to easy-to-use tools, actionable insights, one-on-one guidance and competitive
pricing for online trades. If clients prefer to receive advice and guidance to pursue and track financial goals, Merrill Edge
Roadmap® allows them to work one-on-one with a Merrill Edge Financial Solutions Advisor to develop a personalized action plan and
receive specific investment recommendations tailored to them and their personal goals.
Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market
businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management
products and services. The company provides unmatched convenience in the United States, serving approximately 46 million consumer
and small business relationships with approximately 4,600 retail financial centers, approximately 15,900 ATMs, and award-winning
online banking with approximately 34 million active accounts and nearly 22 million mobile active users. Bank of America is a global
leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving
corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to
approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company
serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35
countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
Visit the Bank of America newsroom for more Bank of America news, and click here to register for news email alerts.
www.bankofamerica.com
Neither Merrill Lynch nor any of its affiliates or financial advisors provide legal, tax or accounting advice. You should
consult your legal and/or tax advisors before making any financial decisions.
Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank
of America Corporation.
Merrill Edge® is available through Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S), and consists of the
Merrill Edge Advisory Center (investment guidance) and self-directed online investing.
MLPF&S is a registered broker-dealer, Member SIPC and wholly owned subsidiary of Bank of America Corporation.
Investment products:
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Are Not FDIC Insured |
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Are Not Bank Guaranteed |
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May Lose Value |
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© 2017 Bank of America Corporation. All rights reserved.
Reporters May Contact:
Susan Atran, Bank of America, 1.646.743.0791
susan.atran@bankofamerica.com
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