Samsung Elevates Multimedia Experience in Galaxy Device Lineup With Audio Tuned by AKG
Samsung Electronics Co., Ltd. and HARMAN International Industries, Incorporated (NYSE:HAR), the premier connected technologies company for
automotive, consumer and enterprise markets, today introduced a new level of audio experiences on Samsung Galaxy devices with the
integration of GRAMMY® Award-Winning audio from AKG by HARMAN. Samsung and HARMAN initiated a technology partnership in 2016 before
the parties entered into a definitive merger agreement.
As the first stage of this audio collaboration, the Samsung Galaxy Tab S3 will debut with quad stereo-sound speakers tuned by
AKG. With premium 4K video playback and a vivid Super AMOLED display, the Galaxy Tab S3 will offer a cinema-like experience and
feature S Pen productivity. The tablet’s AKG tuned speakers will produce pure sounds, free from distortion and distraction,
inspiring listeners with a truly immersive acoustic experience. The speakers will also automatically adjust depending on whether
the device is in landscape or portrait mode to offer the highest-quality sound.
Samsung and AKG will expand their collaboration by bringing AKG’s superior listening experience to Samsung Galaxy smartphones.
Select Galaxy smartphone users will soon be able to enjoy pure, natural sound with earphones tuned by AKG included in-box with
their smartphone.
AKG by HARMAN was founded by an engineer and physicist with the idea of creating pure studio sound that could become a catalyst
for creative expression. For 70 years, AKG microphones and headphones have been used from the studio to the stage by the world’s
most respected musicians, producers and DJs with a legacy of innovation that includes more than 1,000 patents and over 300
inventions in the field of electro acoustics.
“AKG has been delivering GRAMMY® Award-Winning reference sound for professional musicians for more than 70 years. Integrating
AKG technology will greatly enhance Samsung’s mobile products by delivering a fully differentiated and superior audio experience to
customers,” said Michael Mauser, President, HARMAN Lifestyle Audio. “We are very excited to be a part of Samsung’s prestigious
Galaxy portfolio and look forward to bringing our premium audio capabilities to Samsung Galaxy users worldwide.”
Younghee Lee, Executive Vice President and Head of Mobile Marketing and Wearable & Accessory business at Samsung
Electronics, said, “HARMAN and the AKG brand were the natural choice to elevate our audio quality and immediately communicate the
distinct and premium offering that we wanted to bring to consumers with our new product introductions. For a totally immersive
experience, we wanted the best performance in audio – and we achieved that through this exciting collaboration, giving Galaxy users
the ability to fully enjoy enhanced listening experiences across Samsung’s mobile portfolio.”
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer
electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing
beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in
appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and
wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support
and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance
brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the
worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and semiconductor and LED solutions.
For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and
enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected
services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is
admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million
automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company’s software services power
billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car
and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia and reported sales of $7.2
billion during the last 12 months ended December 31, 2016. The Company’s shares are traded on the New York Stock Exchange under the
symbol NYSE:HAR. Learn More About AKG at: http://www.akg.com/
Allison+Partners for Samsung Electronics America, Inc.
Kyle Rosenbaum, 646-428-0633
samsungmobile@allisonpr.com
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