iHeartMedia Launches On the Move with Enrique Santos
Anchor of New English Language Hispanic Targeted Content Initiative
New CHR Weekend Show Featuring Hispanic Radio Legend Enrique Santos Debuts April 15 on more than 100
iHeartMedia Stations Nationwide
iHeartMedia, which reaches 91 percent of the U.S. Hispanic population on a monthly basis -- more Hispanics than any other media
company -- announced today On the Move with Enrique Santos, its hallmark English language Hispanic targeted content
initiative that complements its already successful Spanish-language Hispanic offerings. Today, 53 percent of the Hispanic
population in the U.S. are primarily Spanish-language first households and 43 percent are primary English-language households, and
iHeartMedia will now deliver to both at scale across broadcast and digital platforms.
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Enrique Santos. Photo credit: Benhur II
On the Move with Enrique Santos is the first English-language radio program to feature Hispanic broadcast
powerhouse Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform. The new
two-hour music-intensive Contemporary Hit Radio (CHR) weekend program features what’s hot and moving in music, entertainment,
lifestyle and current events targeted to the Hispanic community. On The Move With Enrique Santos will
originate from Miami and debut the weekend of April 15 on more than 100 iHeartMedia stations nationwide, including: WKTU-FM/New
York, KIIS-FM/Los Angeles, WKSC-FM/Chicago, KYLD-FM/San Francisco, KHKS-FM /Dallas-Ft. Worth,
WIHT-FM/Washington, D.C., WWPW-FM/Atlanta, WIOQ-FM/Philadelphia, WXKS-FM/Boston and
WHYI-FM/Miami. The program will be available on iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and
live streaming radio service and will also be nationally- syndicated by Premiere Networks.
In September 2016, iHeartMedia joined forces with Santos to develop iHeartLatino, an unprecedented Hispanic
multi-platform initiative building on Santos’ unparalleled profile within the Latino community and leveraging iHeartMedia’s reach
of more than a quarter of a billion listeners monthly. Recognizing the increased importance and size of the U.S. Hispanic
populations, both Spanish- and English-speaking, the new iHeartLatino division aggregates iHeartMedia’s vast portfolio of
Hispanic targeted programming and content across multiple platforms – broadcast, digital, social and live events.
As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following and connection with his
audience. In addition to the new weekend show, Santos will continue to anchor iHeartMedia’s Spanish-language station TÚ 94.9 with
his top-rated program for Spanish-speaking audiences and nationally syndicated weekday morning show Tu Mañana con Enrique Santos , which broadcasts weekday mornings from 6 -10 a.m. local time. More
information is available here.
“The Hispanic culture plays a critically important role in America today, and we take great pride in serving that community as
well as helping our advertisers reach such an important audience,” said Bob Pittman, Chairman and CEO of iHeartMedia. “The addition
of this new English-language program adds a new dimension and immediate scale which no other outlet can match and is unique to
iHeartMedia.”
“I couldn’t be more thrilled to partner with iHeartMedia to bring this exciting, first-of-its-kind, new program to audiences
across the nation,” said Santos.
Additional info about Enrique Santos
Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio
landscapes. Throughout his career Santos has continuously set ratings and sales records in the nation’s most diversified Hispanic
radio markets, and has interviewed some of the biggest names in pop culture.
His clout also extends to the political arena where Santos has conducted historic interviews with prominent figures such as Sen.
John McCain, Sen. Marco Rubio, President Barack Obama, First Lady Michelle Obama, and Secretary Hillary Clinton.
He has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of
Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, the earthquakes in Haiti, Chile, Japan and Mexico. He also
volunteers as a Reserve Police officer for The City of Miami Police Department.
The winner of the 2014 Premio Juventud in the My Favorite DJ category became part of the exclusive roster of Marc Anthony’s new
agency MAGNUS Media last year. In 2015, Santos was also named National/Syndicated Radio Personality of the Year by Radio Ink and
was awarded the prestigious Medallas de Cortez Medal. He is frequently invited to present and host some of the top award ceremonies
of the music industry including ASCAP Latin Music Awards, Billboard Latin Music Awards, iHeartRadio Fiesta Latina and on the red
carpet at the iHeartRadio Music Awards.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest
national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150
local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital
radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced
auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users
thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts
and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or
digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and
influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a
division of iHeartMedia, Inc. (OTCBB:IHRT). Visit iHeartMedia.com for more company information.
iHeartMedia
Angel Aristone, 646-343-2410
angelaristone@iheartmedia.com
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