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Anima Selects ModusLink to Manage E-Commerce and Fulfillment Services for its Kronaby Watch Brand

MLNK | April 20, 2017

Anima Selects ModusLink to Manage E-Commerce and Fulfillment Services for its Kronaby Watch Brand

ModusLink’s E-Commerce and Logistics Expertise Helps Connected Smartwatch Start-Up Achieve a Seamless Product Roll-Out

ModusLink Corporation, a wholly owned subsidiary of ModusLink Global Solutions Inc. (NASDAQ: MLNK), a global, omni-channel technology and fulfillment provider, announced today that Anima Connected, a Swedish technology company specializing in smart, purposefully designed, connected products, has chosen ModusLink to provide fulfillment and e-commerce related services for its Kronaby smartwatch brand.

Kronaby is a contemporary connected watch brand that combines world leading engineering with state-of-the-art Scandinavian design and Swiss watchmaking tradition to create a new generation of watches. The first Kronaby collection consists of four classic models: Apex, Sekel, Nord and Carat.

“Getting the product right is our most important task,” said Pål Borge CEO of Anima. “It’s critical that we keep our attention on product development and exceeding customer expectations. That’s why a partner like ModusLink is so critical – they make it easy for us to focus on what matters the most for our business.”

ModusLink is responsible for a wide range of global B2C and B2B fulfillment and e-commerce activities, including kitting, assembly, procurement, payments, financial management services and contact center as the Kronaby smartwatch brand launches to prominence in early 2017. Fulfillment activities are handled at ModusLink’s facility in Venray, Netherlands, while e-commerce initiatives centered on transaction management are based at ModusLink’s Apeldoorn, Netherlands facility. As a next phase, ModusLink will support B2C fulfillment in USA.

“Here at ModusLink, we’re energized by the challenge of helping a start-up succeed with its initial product launch,” added Hans Veenendaal, Chief Commercial Officer at ModusLink. “In addition to having Kronaby’s logistics and e-commerce procedures run smoothly from the start, our expertise and reach will help the company scale and continue to deliver for customers, no matter how quickly interest in the product grows.”

About Anima
Anima is a Swedish technology company specializing in smart, purposefully designed, connected products. The company is located in Malmö, Sweden and employs a team of 70 people. Anima is backed by the Chinese company Goertek Inc, listed in the Shenzhen Stock Exchange.

About ModusLink Global Solutions
ModusLink Corporation, a wholly owned subsidiary of ModusLink Global Solutions Inc. (NASDAQ: MLNK), is a global, omni-channel technology and fulfillment provider that gives clients real-time visibility into their end-to-end supply and demand chain operations, with expertise and facilities worldwide to manage forward and reverse logistics. The company’s operations are supported by more than 20 sites across North America, Europe and the Asia/Pacific region. For more information, please visit www.moduslink.com and http://www.moduslink.com/blog/, the blog for supply chain professionals.

This release contains forward-looking statements, which address a variety of subjects including, for example statements regarding supply chain solutions. All statements other than statements of historical fact are forward-looking statements. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: ModusLink's success, including its ability to reach its revenue, sales and profitability goals depends on its ability to execute on its business strategy as well as the continued and increased demand for and market acceptance of its services; global economic conditions, especially in the technology sector are uncertain and subject to volatility; demand for ModusLink’s clients' products may decline or may not achieve the levels anticipated by ModusLink’s clients; and increased competition and technological changes in the markets in which ModusLink competes. For a detailed discussion of cautionary statements that may affect ModusLink's future results of operations and financial results, please refer to ModusLink's filings with the Securities and Exchange Commission, including ModusLink's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Forward-looking statements represent management's current expectations and are inherently uncertain. ModusLink does not undertake any obligation to update forward-looking statements made by the company.

ModusLink and ModusLink Global Solutions are trademarks of ModusLink Corporation. All other company names and product names may be trademarks of their respective owners.