Apple Dubai Mall Opens April 27
Apple® today premiered its newest store in the Middle East, Apple Dubai Mall, with a 186-foot curved storefront and balcony
overlooking Burj Khalifa and the Dubai Fountain. Envisioned as a space for the community to gather, learn and be entertained, Apple
Dubai Mall will serve as a venue to watch the spectacular evening fountain shows and host Apple’s new global in-store experience,
"Today at Apple," also announced today.
“We view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their
community,” said Angela Ahrendts, Apple’s senior vice president of Retail. “And what better place to come together than overlooking
Dubai’s epicenter, where the Dubai Fountain, Burj Khalifa and Dubai Mall meet. We are so honored to have a home at one of the
world’s most incredible and dynamic intersections.”
At the heart of every Apple Store® is the drive to educate and inspire. “Today at Apple” will launch at Apple Dubai Mall and in
all 495 Apple Stores next month with new sessions across photo and video, music, coding, art and design, and more, led by
highly-trained team members. Apple Dubai Mall will also host high-profile events including live music, intimate conversations with
film-makers and photographers, and live workshops with some of the world’s top talent. Events on opening day include Live Art with
Myneandyours, and Artist Duos with musician Hamdan Al Abri and artist Sultan Al Ramahi.
New Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses, will teach “Today at Apple” sessions and offer
individual advice and training to help customers take their creative skills to the next level. All of the store’s 148 employees are
ready to welcome customers from around the world and speak a collective 45 languages.
Like many of Apple’s other significant stores, Apple Dubai Mall aims to be open and transparent, blurring the barriers between
inside and out, to erase the boundaries between the store and the community. To mitigate Dubai’s climate, Foster + Partners
designed eighteen 37.5-foot-high motorized “Solar Wings” that respond to the ever-changing environmental conditions. When the sun
is at its hottest they cool the store, and in the evenings they open to welcome everyone to the public terrace. Inspired by the
traditional Arabic Mashrabiya, each “Solar Wing” is locally fabricated from 340 carbon fiber reinforced polymer rods, and at 180
feet wide, the 18 panels make up one of the world’s largest kinetic art installations.
Apple’s first two stores in the United Arab Emirates have welcomed more than 4 million visitors since opening in Dubai and Abu
Dhabi 18 months ago. Apple will reach even more visitors from around the world at Dubai Mall, Emaar’s flagship mega-project and the
world’s most-visited retail and lifestyle destination, welcoming over 80 million visitors for the past three consecutive years.
Apple’s location overlooking the lake will stay open as late as midnight to everyone exploring the area.
Upcoming events, registration and more information is available at: apple.com/ae/retail/dubaimall.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to
leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo, Today at Apple and Apple Store are trademarks of Apple. Other
company and product names may be trademarks of their respective owners.
Apple
Nick Leahy, 408-862-5012
nleahy@apple.com
Ashley O’Brien, 408-862-1381
ashley_obrien@apple.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170425006035/en/