SAP Positioned by Gartner in 2017 Magic Quadrant Report for Multichannel Campaign Management
SAP SE (NYSE: SAP) today announced that SAP, a leading provider of omnichannel customer engagement and commerce
solutions, has been positioned by Gartner Inc. for its SAP® Hybris® solution in the Leaders quadrant of the 2017 Magic Quadrant for Multichannel Campaign
Management.1
The report states, “The multichannel campaign management (MCCM) market consists of vendors that orchestrate customer engagements
and marketing content to individuals and segments across multiple channels. Channels may include websites, email, mobile, social,
programmatic advertising, call centers and direct mail.”
The report evaluated 22 providers of MCCM based on completeness of vision and ability to execute.
“It is essential that today’s marketers are able to seamlessly orchestrate complex campaigns across customer segments and a
comprehensive and diverse set of channels,” said Brian Walker, chief strategy officer, SAP Hybris.2 “We believe being
named as a Leader in Gartner’s Magic Quadrant Report for Multichannel Campaign Management is evidence of how we have invested in
the product to meet the needs of today’s marketers for high-performance marketing solutions that integrate across our front-office
applications.” These solutions are covered in the SAP Hybris Commerce Cloud portfolio, the SAP Hybris Sales Cloud portfolio and the
SAP Hybris Service Cloud portfolio.
According to the report, “Leaders consistently do considerably better in overall campaign management performance for basic and
advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong
market momentum and a strategic vision for growing the campaign management business.”
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed
or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
For SAP Hybris information visit the News Center or follow on Twitter @SAPHybris. For more information on SAP, visit the SAP News Center or follow on Twitter at @sapnews.
1. Gartner, “Magic Quadrant for Multichannel Campaign Management” by Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin, April
11, 2017.
2. SAP Hybris is a new brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as
well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until
integration with SAP is complete.
About SAP Hybris Solutions
SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a
contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more
goods, services and digital content across every touch point, channel and device. Through customer data management, context driven
marketing tools and unified commerce processes, SAP Hybris solutions have helped some of the world’s leading organizations to
attract, retain and grow a profitable customer base. SAP Hybris software for customer engagement and commerce provides
organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify
customer engagement and solve complex business problems. For more information, visit http://www.hybris.com/.
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Media Contacts:
PAN Communications
Jenny Radloff or Nikki Festa, +1 617-502-4300
SAPHybris@pancomm.com, ET
or
SAP Hybris
Michael Baxter, +49 151 1719 6185
m.baxter@sap.com, CET
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