NEW YORK, May 8, 2017 /PRNewswire/ -- Dreyfus, BNY Mellon
Investment Management's U.S. investment management company, announces the appointment of Paula
Kelley to the newly created role of Chief Marketing Officer, effective immediately.
Kelley will lead marketing for Dreyfus' North American channels, which includes its Intermediary, Cash Investment Strategies,
Institutional and Dreyfus Direct businesses. She will help drive business growth by building marketing and digital capabilities,
as well as a robust brand strategy to engage and deepen relationships with clients.
"Paula's impressive background in multi-channel and digital marketing will help further Dreyfus' mission in providing the
investment solutions and advice that our clients seek," said Mark Santero, CEO, Dreyfus. "We are
delighted to have Paula join the Dreyfus team where she will be instrumental in developing integrated marketing programs to
deepen the Dreyfus experience for our clients, whether they are advisors, individual investors or institutions."
"I am excited to be joining Dreyfus during a pivotal time in the firm's development, as the needs and challenges of investors
evolve," said Kelley. "Dreyfus has a tremendous heritage and I am eager to work with clients and our talented investment
professionals to continue to differentiate our industry value proposition."
Kelley previously spent 12 years at Citi, recently serving as Managing Director, Head of New Product Development and Customer
Solutions for Citi Cards. Prior to joining Citi, she spent 10 years at Deloitte Consulting as a Partner. Kelley earned her
B.A., Economics and French, from Wellesley College and her M.B.A. from the Fuqua School of Business,
Duke University.
About Dreyfus
Established in 1951, Dreyfus is one of the nation's leading investment management companies, currently managing approximately
$300 billion in mutual funds and separately managed accounts (as of March
31, 2017). As part of BNY Mellon Investment Management, Dreyfus provides clients with access to BNY Mellon's global
network of world-class asset managers, delivering powerful investment insight and strategies, including equity, fixed income and
money market mutual funds, separately managed accounts, retirement and cash management strategies and asset allocation
solutions.
Dreyfus has four principal businesses, each providing a unique set of products and services to a diverse range of customer
segments. These businesses are:
- the Intermediary business, which distributes Dreyfus' funds through broker-dealers;
- the Institutional Investor business, which distributes investment solutions from select BNY Mellon investment
boutiques to institutional investors;
- the Cash Investment Strategies division, one of the industry's leading institutional managers of money market
strategies;
- and Dreyfus Direct, a direct-to-consumer business which enables clients to enjoy the convenience, safety, and
financial benefits of having their pay, Social Security, pension check or tax refund directly deposited into their BNY
Mellon/Dreyfus mutual fund account.
About BNY Mellon Investment Management
BNY Mellon Investment Management is one of the world's leading investment management organizations and one of the top U.S.
wealth managers, with $1.7 trillion in assets under management as of March
31, 2017. It encompasses BNY Mellon's affiliated investment management firms, wealth management services and global
distribution companies. More information can be found at www.bnymellon.com.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets
throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors,
BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of
March 31, 2017, BNY Mellon had $30.6 trillion in assets under custody
and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single
point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon
is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our
newsroom at www.bnymellon.com/newsroom for the
latest company news.
All information is sourced as BNY Mellon as of 5/8/17. This press release is qualified for issuance in the US and is for
information purposes only. It does not constitute an offer or solicitation of securities or investment services or an endorsement
thereof in any jurisdiction or in any circumstance in which such offer or solicitation is unlawful or not authorized. This press
release is issued by BNY Mellon Investment Management (US) to members of the financial press and media and the information
contained herein should not be construed as investment advice. Past performance is not a guide to future performance. The
value of investments and the income from them is not guaranteed and can fall as well as rise due to stock market and currency
movements. When you sell your investment you may get back less than you originally invested.
The Dreyfus Corporation and MBSC Securities Corporation are companies of The Bank of New York Mellon Corporation. MBSC
Securities Corporation, distributor, 225 Liberty Street, 19th Fl., New York, NY 10281.
Ben Tanner
212 635 8676
ben.tanner@bnymellon.com
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SOURCE BNY Mellon