Morgan Stanley Launches Eagles for Impact Challenge at THE PLAYERS 2017
For every eagle made during THE PLAYERS, Morgan Stanley will donate to the Ronald McDonald Family Room at Wolfson
Children’s Hospital
Morgan Stanley (NYSE: MS) today announced the launch of The Eagles for Impact Challenge, a new program where for each eagle made
throughout THE PLAYERS Championship, Morgan Stanley will donate to the Ronald McDonald Family Room at Wolfson Children’s Hospital
in Jacksonville, Florida. For more than 40 years, Morgan Stanley has been committed to helping children get a healthy start to life
and will be tracking eagles made this week at THE PLAYERS Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Florida, to give
back to the local community.
Morgan Stanley will donate $5,000 for every eagle made, up to $250,000, as part of a grant to renovate, maintain and operate the
Ronald McDonald Family Room, including a new garden. Opened in 1993, the Ronald McDonald Family Room offers a respite for families
while their children receive care. Local Morgan Stanley employees will also volunteer to help support the families that use the
room and provide maintenance as needed for the room and garden.
“We’re proud to be back at THE PLAYERS celebrating great performances by giving back,” said Mandell Crawley, Chief Marketing
Officer, Morgan Stanley. “Together with the PGA TOUR, we share a commitment to excellence, performance and giving back and are
thrilled to support the Ronald McDonald Family Room this week. We believe capital creates change, and as we deliver on this mission
for our clients, our employees are creating change in our communities.”
As a Proud Partner of THE PLAYERS, Morgan Stanley will provide multiple opportunities to follow along as eagles are made,
including:
- Broadcasting the entire tournament on the Morgan Stanley building signage in the heart of Times
Square. The nearly 460,000 pedestrians in Times Square on any given day will be able to watch the tournament and get updates on
the number of eagles made and top player rankings on screens covering 13,000 square feet.
- At TPC Sawgrass, fans will be able to join in on the action and stop by the Morgan Stanley Eagles for
Impact Experience to try to make their own eagle in a state-of-the-art golf simulator.
- Golf fans will be able to follow along on social as eagles are made using #EagleUp.
“THE PLAYERS Championship is committed to giving back to the Northeast Florida community, and we’re thrilled that Morgan Stanley
has created and committed an additional avenue to generate funds for such a worthwhile and much-needed cause like the Ronald
McDonald Family Room at Wolfson Children’s Hospital,” said Jared Rice, executive director of THE PLAYERS. “Our 2,000-plus
volunteers, tournament staff and fans are proud to be associated with Eagles for Impact, knowing that thanks to their support of
the tournament – and Morgan Stanley’s generosity – children and families in need are being helped in countless ways.”
PGA TOUR superstar and Olympic gold-medalist Justin Rose is an enthusiastic supporter of the program. “My wife Kate and I have a
real passion for children’s health, so I’m thrilled to partner with Morgan Stanley in support of this new and exciting Eagles for
Impact Challenge. THE PLAYERS is one of the most prestigious championships we play, and the course rewards bold and aggressive
shot-making. Making an eagle always feels good, but thanks to Morgan Stanley, this week it will feel even better.”
THE PLAYERS will air May 11-14 on Golf Channel and NBC. Visit www.MorganStanley.com/EagleUp to learn more and follow along on social media using #EagleUp.
About Morgan Stanley
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth
management and investment management services. With offices in more than 42 countries, the Firm's employees serve clients worldwide
including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.
About THE PLAYERS Championship
THE PLAYERS Championship annually combines the best field in golf with the world-class venue that is THE PLAYERS Stadium Course
at TPC Sawgrass. Morgan Stanley, PwC and Optum are the exclusive Proud Partners of THE PLAYERS. Proceeds from THE PLAYERS benefit
Northeast Florida charities and have totaled more than $84 million since the event moved to Ponte Vedra Beach in 1977, including a
record $8.5 million generated in 2016. In April 2011, THE PLAYERS announced a new charitable focus, committing to generate $50
million for youth-related charities over 10 years. For more on THE PLAYERS and the surrounding area, visit
THEPLAYERSChampionship.com or floridashistoriccoast.com.
Morgan Stanley
Media Relations
Sarah Higgins, 212 296 3648
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