ENFIELD, Conn., May 10, 2017 /PRNewswire/ -- Kids and
adults alike are in for a "bricktastic" adventure as LEGO Systems, Inc. kicks off the LEGO® World of Creativity tour. This new,
hands-on LEGO building experience will tour the United States offering creative adventures for
families across the country. LEGO World of Creativity will make five stops in 2017, launching in Savannah, GA July 7-9. Additional tour stops include: Albuquerque, NM (August 4-6), Tacoma, WA
(September 8-10), Boise, ID (September
29-October 1), and Madison, WI (October 13-15). Tickets on sale now at worldofcreativity.lego.com. The tour will continue in
2018, with markets and dates to be announced at a later date.
![LEGO Systems, Inc. Announces New Interactive Experience Tour: Lego® World Of Creativity LEGO Systems, Inc. Announces New Interactive Experience Tour: Lego® World Of Creativity](https://mma.prnewswire.com/media/509915/LEGO_Builders_Wanted.jpg)
Packed with innovative activities all centered around the endless possibility of the LEGO brick, LEGO World of Creativity
gives children and parents a chance to imagine, build and play together. Featuring new interactive building activities, as well
as proven family-favorite experiences, LEGO World of Creativity is designed for the whole family to explore the world through
imagination and creativity. Families will be captivated by the variety of build and play experiences available in hands-on
building zones, such as The Big City, where they can build custom LEGO vehicles and test them down race ramps, The
Ocean, where they are invited to build sand castles on a LEGO brick beach, and Outer Space, where customized LEGO
creations are put to the gravity test. Other building activities, games and challenges will round out each stop.
"We can't wait to be back on the road to bring a brand new LEGO building experience to families," said Vince Rubino, senior manager, event marketing for LEGO Systems. "We know how much families enjoy the time they
spend together at our brand-in-hand events. The LEGO World of Creativity tour combines some of the most popular official LEGO
event experiences with a new slate of interactive activities centered on open-ended creative building that are sure to surprise
and delight kids and adults alike."
"We are thrilled to collaborate with LEGO Systems on the LEGO World of Creativity tour and we're excited to bring the classic
LEGO brick building experience to families across the country," said Eddie Newquist, EVP and chief
creative officer for global events company, GES. "With GES' long history of connecting brands with the families who love them, we
are sure that the LEGO World of Creativity tour will be a wonderful addition to the roster of official LEGO
experiences."
Seven sessions – each three hours in length – will be held at each tour stop over three days. The event requires a timed-entry
ticket and visitors are encouraged to purchase their tickets early to ensure entry during their desired date and time.
Session times for each tour stop include:
Friday
|
Afternoon session
|
5:00 – 8:00 PM (local time)
|
|
|
|
|
|
Saturday
|
Morning session
|
9:00 AM – 12:00 PM (local time)
|
|
|
Afternoon session
|
1:00 – 4:00 PM (local time)
|
|
|
Evening session
|
5:00 – 8:00 PM (local time)
|
|
|
|
|
|
Sunday
|
Morning session
|
9:00 AM – 12:00 PM (local time)
|
|
|
Afternoon session
|
1:00 – 4:00 PM (local time)
|
|
|
Evening session
|
5:00 – 8:00 PM (local time)
|
|
Information regarding show schedule, venue, directions, event information, and tickets can be found at worldofcreativity.lego.com.
LEGO Systems Inc.
LEGO Systems Inc. is the North American division of The LEGO Group, a privately held, family-owned company based in
Billund, Denmark, one of the world's leading manufacturers of creatively educational play
materials for children. The company is committed to the development of children's creative and imaginative abilities, and its
employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the
best is good enough." Visit the virtual LEGO world at www.LEGO.com.
About GES
GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events,
exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide-range of services, including
official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event
accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer
Products, National Geographic, Mary Kay, The Walt Disney Company and Tableau. GES' National
Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the
past eight years, and for the seventh year in a row Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For
more information, visit www.ges.com.
LEGO, the LEGO logo, the brick & knob configuration and the Minifigure are trademarks of The LEGO Group. ©2017 The LEGO
Group.
CONTACTS
PR Agency for GES
Jenn Joseph
The Encore Agency
602.329.8040 mobile
GES
Lea Antonio
Director, Marketing
lantonio@ges.com
818.638.5949 office
747.229.5585 mobile
LEGO Systems
Karen Nolan
press@america.LEGO.com
650.490.0608
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lego-systems-inc-announces-new-interactive-experience-tour-lego-world-of-creativity-300454789.html
SOURCE GES