Canada's Premier Social Destination and Canada's most loved movie-going experience to anchor the entertainment offering at The Amazing Brentwood
TORONTO, May 16, 2017 /CNW/ - (TSX: CGX) Cineplex
announced today that it plans to open its first British Columbia location of The Rec Room at
Shape Properties' The Amazing Brentwood. Canada's newest hot-spot for 'Eats and
Entertainment,' The Rec Room brings together incredible dining experiences with exciting live entertainment and amusement gaming
experiences, all under one roof.
The Amazing Brentwood will also be the new home of a Cineplex VIP Cinemas which provides a movie experience exclusive to
Cineplex that features a fully-licensed lounge and licensed auditoriums where guests can relax in luxury recliners and have their
food and beverage orders delivered right to their seat.
"We are very excited to add our premier entertainment and dining concepts to this dynamic new centre," said Pat Marshall, Vice President Communications and Investor Relations at Cineplex. "The combination of
residential homes, shopping, dining and entertainment makes this the ideal destination for British
Columbia's first introduction to The Rec Room, and we know that everyone loves our VIP Cinemas given their tremendous
popularity."
"We are very pleased that Cineplex has chosen The Amazing Brentwood for both of its flagship concepts, including the first
location of The Rec Room in BC," said Darren Kwiatkowski, Executive Vice President of Development
and Design at Shape Properties. "The Cineplex VIP Cinema will occupy the top floor of the signature building that floats
dramatically above the Plaza, designed specifically for a premium movie experience. The Rec Room is one floor below, and together
they will play an integral role in activating The Plaza and The Entertainment Precinct which is designed to be the vibrant public
heart of The Amazing Brentwood and the overall Brentwood Town Centre."
The Amazing Brentwood is located at the corner of Lougheed Highway and Willingdon Avenue, and will be accessible by
Skytrain.
VIP Cinemas:
Cineplex VIP Cinemas at The Amazing Brentwood will feature five auditoriums, approximately 365 luxury recliners and
will be located on the entertainment level, occupying approximately 20,700 square feet. VIP Cinemas are a premium
movie-going experience exclusive to Cineplex and feature a fully-licensed lounge to enjoy before or after the movie and
specially-designed VIP auditoriums where guests can relax in luxury recliners. VIP Cinema guests can order from an expanded
food and beverage menu – which includes a wide selection of wines, spirits and premium craft beers. In addition to Cineplex's
famous popcorn, VIP Cinema guests can also select from a menu that features fresh salads, burgers, artisanal cheese plates,
charcuterie boards and flatbreads. And all of these items are available in the lounge or can be delivered right to their
theatre seat!
The Rec Room:
Leveraging Cineplex's expertise in entertainment, operations, amusement gaming, food service, content creation and
digital media, The Rec Room at The Amazing Brentwood will include:
- Three10 - an upscale casual restaurant that is playfully named after Canada's three
territories and 10 provinces. Its menu features the best in wood-fired pizza and Canadian-inspired cuisine through familiar
items that have been elevated and transformed through fresh ingredients and innovative cooking techniques
- The Shed - The Rec Room's quick service destination that includes a poutinerie with elevated toppings like
porchetta, smoked brisket, lobster and wild mushrooms. It also has a custom donut bar, called The Pumps
- A bar area where sports fans can grab a drink and catch the game on huge HD screens. In addition to spirits and cocktails,
there will also be multiple bars throughout the space serving draught wines and over 20 draught beers, including several local
craft beers
- The Yard - a massive attractions area where guests can play over 100 amusement games. Credits earned are tracked on
RFID wristbands and can be redeemed at The Trophy Case redemption store for a wide variety of prizes - everything from
retro candy to drones, and whisky stones to portable speakers. Bragging rights go to the top earners who will be profiled on
The Rec Room's legendary leaderboard
- Feature attractions including virtual reality and race car simulators, as well as classic favourites like bowling lanes,
air hockey, pool and ping pong
- With multiple performance spaces offering both live and programmed entertainment, there's always something going on at The
Rec Room. Catch an amazing act in our state-of-the-art auditorium or be part of the action at our themed events
- Multiple private dining rooms will make The Rec Room the ultimate gathering spot for celebrations, corporate events and
parties.
In addition to the first location of The Rec Room which is now open in South Edmonton,
Cineplex has announced plans for locations in downtown Toronto at Roundhouse Park, and at CF
Masonville Place in London and at Square One in Mississauga;
also at West Edmonton Mall and at Destination: Deerfoot City in Calgary, AB.
Cineplex plans to open between 10 - 15 new locations of The Rec Room over the coming years, each ranging in size from
40,000-60,000 square feet and customized to the individual community. The massive, often two-storey entertainment complexes
will see approximately half of the space devoted to dining and live entertainment and the other half devoted to amusement games
and feature attractions.
The Rec Room at The Amazing Brentwood will occupy approximately 44,000 square feet and construction is expected to begin later
this year with plans to open in 2019.
About The Rec Room
The Rec Room is Canada's premier 'Eats & Entertainment' destination that brings
together incredible dining, amusement gaming, technology and live entertainment experiences all under one roof. Part of Cineplex,
The Rec Room is a premier social destination and the ultimate gathering spot for corporate events, groups and parties. While each
location is customized to the individual community, The Rec Room concept features multiple dining environments and a wide range
of entertainment options including a large amusement games area featuring state-of-the-art simulation, feature attractions and
redemption games as well as an auditorium-style space perfect for musical acts, bands and comedians. For more information, visit
TheRecRoom.com or follow the action on social media through Facebook (TheRecRoomCA), Twitter (@TheRecRoomCA), Snapchat
(@TheRecRoomCA) and Instagram (@TheRecRoomCA).
About Cineplex
A leading entertainment and media company, Cineplex (TSX: CGX) is a top-tier Canadian brand that operates in the Film
Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada's largest and
most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 164 theatres across the
country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative
programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media) and amusement
solutions (Player One Amusement Group). It also operates a location based entertainment business through Canada's newest destination for 'Eats & Entertainment' (The Rec Room), and an online eSports platform
for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex is a joint venture partner in SCENE,
Canada's largest entertainment loyalty program.
Proudly recognized as having one of the country's Most Admired Corporate Cultures, Cineplex employs over 13,000 people in
its offices across Canada and the United States. To learn more visit Cineplex.com or
download the Cineplex App.
SOURCE Cineplex
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