Wayfair Launches Visual Search, Lets Shoppers Instantly Find and Shop the Styles They See and Love
New “Search with Photo” Feature Makes it Faster and Easier than Ever to Find Specific Looks in Furniture and
Décor from Millions of Options
Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, today announced the launch
of “Search with Photo,” a new feature that leverages artificial intelligence to make it easier than ever for shoppers to find the
furnishings they want for their homes. Shoppers can now simply snap a photo to find and purchase specific products that match the
looks they see and love. Visual search makes home inspiration a reality with a single image, allowing shoppers to quickly and
conveniently find matches and similar styles from Wayfair’s selection of more than 8 million products.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170516005302/en/
“We know that everyone has a unique vision for their home and that ideas and inspiration can come from anywhere. A sofa in a
friend’s house, a Pinterest board, a barstool at a favorite restaurant, or a pillow featured in a design magazine, can all spark
ideas for decorating one’s home,” noted Steve Conine, co-founder and co-chairman, Wayfair. “And while finding a look you love may
be easy, finding the specific products to bring that look to life can be time-consuming and require a lot of searching. With visual
search, shoppers can now search for and find a particular product or style instantly. Combining our unmatched selection with
innovative machine learning techniques, Wayfair lets shoppers bring their unique vision of home to life with unparalleled
convenience.”
To use the Search with Photo feature, shoppers simply tap the camera icon in the Wayfair.com search bar, which allows them to
snap a photo or upload one from their photo library. Shoppers can then browse visually similar items from Wayfair’s millions of
options in a matter of seconds and purchase immediately or add products to an Idea Board to save for later or share with others.
“Visual search is just one example of the many ways Wayfair is leveraging artificial intelligence and other innovative
technologies to reinvent the shopping experience for our customers,” continued Conine. “From enhanced personalization to exciting
new site features, our goal is to offer our customers a seamless shopping experience that makes it easier and quicker to find just
the right items for their homes. Giving shoppers the ability to search with a photo is just the first of many exciting applications
for our computer vision system.”
Wayfair’s visual search feature is available across all devices, spanning iOS and Android phones, tablets and desktop. For a
demo and screen shots, visit http://bit.ly/WayfairVisualSearch.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points.
The Wayfair family of sites includes:
- Wayfair, an online destination for all things home
- Joss & Main, where beautiful furniture and finds meet irresistible savings
- AllModern, your home for affordable modern design
- DwellStudio, a design house with a decidedly modern vibe
- Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.6 billion in net revenue for the twelve months ended March 31, 2017. Headquartered
in Boston, Massachusetts with operations throughout North America and Europe, the company employs more
than 5,700 people.
Wayfair Inc.
Media Relations Contact:
Susan Frechette, 617-502-7066
PR@wayfair.com
or
Investor Relations Contact:
Julia Donnelly
IR@wayfair.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170516005302/en/