HONG KONG, May 24, 2017 /PRNewswire/ -- Hang Lung Properties is
pleased to announce that its world-class properties, Fashion Walk in Hong Kong and Plaza 66 in Shanghai, have won two internationally acclaimed
awards for excellence in the field of marketing. Fashion Walk's 2015 Fashion Intelligence Index campaign won the Honoree title in
the Marketing Category at the 2017 ICSC VIVA (Vision, Innovation, Value and Achievement) Best of the Best Awards, conferred by
the International Council of Shopping Centers (ICSC). The Honoree status is a global award, with contenders from all around the
world, open only to regional Gold Award winners. As a Gold Award winner in the Asia Pacific ICSC program, Fashion Walk qualified
for entry to the global competition. This global award comes on the heels of the Bronze Lion award, which Fashion Walk claimed at
the internationally recognized Cannes Lions 2016 for its innovative campaign concept. Meanwhile, Plaza 66 in Shanghai took home a Silver Stevie Award in the Innovation in Consumer Events -- Advertising,
Marketing, and Public Relations category, at the 2017 Asia-Pacific Stevie Awards.
In response to the double win, Mr. Norman Chan, Director (Leasing & Sales) of Hang Lung
Properties, said, "We are proud to receive recognition for our innovation and creativity. Both awards speak volumes about the
level of commitment driving our teams to create successful events. The novelty and innovation of their ideas have achieved the
highest levels of customer engagement. From our Causeway Bay mecca of style and fashion, where the ingenious concept of an index
that collects data from fashionistas to map and predict upcoming trends received an incredible response from patrons, to the
magical winter wonderland in our landmark Shanghai mall, the planning and execution of these
events has made full use of online and offline means to engage, entertain, captivate, and sustain the interest of the community.
With the affirmation of these most recent awards, we at Hang Lung are all the more committed to presenting dynamic, integrated
marketing campaigns for our customers going forward."
The Fashion Intelligence Index program has garnered 10 esteemed awards since its inception. It was the only Honoree from
the Asia Pacific among the 17 awardees at the 2017 ICSC VIVA Best of the Best Awards, which is
an eloquent testimony to the team's efforts in creating innovative marketing campaigns. ICSC is the global trade association of
the shopping center industry, and the annual VIVA Best of the Best Awards recognizes the shopping center industry's most
cutting-edge properties, innovative solutions, and creative responses to market trends throughout the world.
The Santa's Atelier at Plaza 66 captivated the judges with its splendid display of festive décor and the fun-filled journey
planned for patrons throughout the month with different online and offline engagement programs. The Asia-Pacific Stevie Awards is
the only business awards program that recognizes innovation in the workplace in all 22 nations of the Asia Pacific region. More than 700 nominations from organizations across the region were considered this
year in categories such as Excellence in Innovation in Products and Services, Innovative Management, and Innovation in Corporate
Websites, among many others including the Award for Innovation in Consumer Events -- Advertising, Marketing, and Public
Relations, which was clinched by Plaza 66.
About Hang Lung Properties
Hang Lung Properties Limited (HKSE stock code: 00101), a constituent stock of the Hang Seng Index and Hang Seng Corporate
Sustainability Indices in Hong Kong, is a leading real estate developer operating in
Hong Kong and mainland China. Boasting a diversified portfolio
of investment properties in Hong Kong, the Company has progressively branched out into the
Mainland since the 1990s, with our distinctive footprint now fully established in Shanghai,
Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming and Wuhan, with
all the Mainland projects carrying the "66" brand. As Hang Lung's business continues to grow, the Company is set to develop into
a highly admired national commercial property developer in China.
Photo - https://photos.prnasia.com/prnh/20170524/1859781-1-a
Photo - https://photos.prnasia.com/prnh/20170524/1859781-1-b
SOURCE Hang Lung Properties Limited