MONTRÉAL, May 26, 2017 /CNW Telbec/ - C2 and RBC Royal Bank are proud to announce a new
partnership for the 2018-2020 editions of C2 Montréal. As part of the agreement, RBC will be recognized as a "Connection Partner"
and will benefit from the same level of visibility as the founding partners of C2, Sid Lee and
Cirque du Soleil.
The main goal of the partnership is to enrich the experience of conference participants through inspiring activities like
seminars with recognized experts, workshops, and masterclasses that will share the expertise of the RBC ecosystem. Collaborative
experiences will also allow participants to forge links and build partnerships that will drive their businesses forward.
"This is an important moment in C2's history as we embark on a major partnership with RBC for the next three years," says
Chloe Langevin, Vice President of Partnerships at C2 Montréal. "To us, RBC is synonymous with
innovation and provides an international scope for C2's flagship conference. With our perspective on future technologies and C2's
promise of networking and connections, Montreal will reach new heights."
As a C2 Montréal partner, RBC will have the opportunity to interact with more than 6,000 participants, who represent over 25
industries and play various roles within their respective organizations. This position within the C2 Montréal ecosystem is an
exciting opportunity for RBC business units.
Finally, RBC will benefit from a one-of-a-kind environment for hosting current and potential clients, with programming and
networking activities that will inspire them and help them establish new and exciting business relationships.
This partnership makes perfect sense as RBC is building a digitally-enabled relationship bank that reflects the expectations
and preferences of its clients. RBC is getting the most out of technology in order to provide an exceptional client experience
and thereby create the bank of the future.
"RBC is proud to be associated with C2 Montréal," says Martin Thibodeau, President of RBC's
Quebec Headquarters. "To us, C2 Montréal is a crossroads for creativity, innovation and marketing, where both the present and the
future combine with very inspiring content and technologies, not to mention guest speakers of international calibre."
About C2:
C2 is a unifying and connecting force with a mission to transform leaders and organizations that are ready for change－whether
they're aware of it or not. In a collaborative context specifically designed to provoke interaction and generate new ideas, C2
helps decision-makers question their assumptions in order to find innovative solutions to business problems. C2 first reinvented
the international business conference with C2 Montréal, an annual event that "defies conventions," according to The Economist,
and which the Harvard Business Review described as a "conference like no other." After Zurich,
Milan, Copenhagen, Amsterdam,
Rome and San Francisco, C2 is now extending its scope to all
continents.
About RBC:
Royal Bank of Canada is Canada's largest bank, and one of
the largest banks in the world, based on market capitalization. We are one of North America's
leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance,
investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees
who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 35 other countries. For more information, please visit http://www.rbc.com/.
RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments and
employee volunteer activities. For more information please see: http://www.rbc.com/community-sustainability/.
SOURCE C2 Montréal
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