TOKYO, June 20, 2017 /PRNewswire/ -- Astellas Pharma Inc. (TSE:
4503) (President and CEO: Yoshihiko Hatanaka, "Astellas") announced today the launch of the second
year of the Astellas C3 Prize, a global challenge designed to change cancer care by inspiring non-medicine innovations
that may improve the lives of patients with cancer, their caregivers and their loved ones. Entries will be accepted through
August 21 st and five finalists will be selected to pitch their ideas live at the Union
for International Cancer Control (UICC) World Cancer Leaders' Summit on November 13 th
in Mexico City.
One grand prize winner will be awarded $50,000 and a personal business consultation with
Robert Herjavec, technology entrepreneur, star of ABC's hit television show Shark Tank and
former cancer caregiver. The four runners-up will receive $12,500 and all five finalists will
receive a one-year membership to MATTER, a healthcare innovation community to help bring their ideas to life.
"Despite significant advances in the treatment of cancer, patients and caregivers still face significant obstacles to
receiving or providing optimal care," said Kenji Yasukawa, Ph.D., representative director and
executive vice president, chief strategy officer and chief commercial officer, Astellas. "Last year, we received more than
100 submissions from across 15 different countries, and our hope is that Astellas' support can help bring to life bright ideas
and potential solutions from anyone who is directly affected by cancer."
"After caring for my father who recently passed away after a brave battle with head and neck cancer, it became clear to me
that we should be looking beyond our treatments to support patients with cancer and their loved ones," said Mark Reisenauer, senior vice president, oncology business unit, Astellas. "After last year's success, I'm
looking forward to seeing even more great ideas for the C3 Prize this year."
The Astellas Oncology C3 Prize seeks submissions at www.C3Prize.com in areas where patients living with cancer and the cancer community face the toughest obstacles
such as: navigating the health care system, adhering to complex medical care requirements, coordinating care
and surviving life post-treatment. The C3 Prize is open to eligible entrants who want to make a difference in
cancer care and entrants do not need to have an established business or finished product to apply.
"The challenges my mother faced as a patient with ovarian cancer, and those that I faced as a caregiver, opened my eyes to a
world that not enough people talk about," said Robert Herjavec, technology entrepreneur and star
of ABC's Shark Tank. "I'm proud to again support the C3 Prize in tapping into the experiences and knowledge of
those like me who have been affected by cancer in creating new innovations to change cancer care."
Diane Jooris of Brussels won the 2016 C3 Prize. She
is the founder of Oncomfort™, a company that develops virtual reality modules designed to help cancer patients manage anxiety
before, during and after treatment. Jooris had been searching for ways to earn funding to help her company—and dream—grow.
"The C3 Prize provided the resources needed to complete the development of a new virtual reality module, as well as
invaluable exposure for our idea," said Jooris. "Being part of the C3 Prize has been such a rewarding experience that
we plan to name the new module "Stella" in honor of Astellas for making the new module possible. I encourage everyone with an
idea to change cancer care to apply."
The online application consists of answering three questions. While a short, informal video is strongly recommended, it is not
a required component of the application. Entries will be evaluated based on plausibility of idea, creativity and originality of
innovation, as well as the ability of the entrant to operationalize/implement the innovative idea for future
application.
See terms and conditions at www.C3Prize.com for full challenge rules and eligibility. Void where prohibited. No purchase
necessary. No entries after August, 21, 2017 at 11:59pm CST.
About Astellas
Astellas Pharma Inc., based in Tokyo, Japan, is a company dedicated to improving the
health of people around the world through the provision of innovative and reliable pharmaceutical products. We focus on Urology,
Oncology, Immunology, Nephrology and Neuroscience as prioritized therapeutic areas while advancing new therapeutic areas and
discovery research leveraging new technologies/modalities. We are also creating new value by combining internal capabilities and
external expertise in the medical/healthcare business. Astellas is on the forefront of healthcare change to turn innovative
science into value for patients. For more information, please visit our website at www.astellas.com/en.
About UICC
The Union for International Cancer Control (UICC) is dedicated to taking the lead in convening, capacity building and
advocacy initiatives that unite the cancer community to reduce the global cancer burden, promote greater equity, and integrate
cancer control into the world health and development agenda.
Founded in 1933 and based in Geneva, Switzerland, UICC is the largest and oldest
international cancer organisation. With over 1,000 members and 56 partners across 162 countries, UICC features the world's major
cancer societies, ministries of health, research institutes, patient groups, and industry leaders.
For more information, visit www.uicc.org.
About MATTER
MATTER is a community of entrepreneurs, innovators and industry leaders working together to harness technology to
improve health and healthcare. MATTER connects and promotes collaboration between entrepreneurs, scientists, physicians,
investors and industry leaders in order to bring next-generation products and services to market that improve quality of care and
save lives. For more information, visit www.matterchicago.com .
Cautionary Notes
In this press release, statements made with respect to current plans, estimates, strategies and beliefs and other statements that
are not historical facts are forward-looking statements about the future performance of Astellas. These statements are based on
management's current assumptions and beliefs in light of the information currently available to it and involve known and unknown
risks and uncertainties. A number of factors could cause actual results to differ materially from those discussed in the
forward-looking statements. Such factors include, but are not limited to: (i) changes in general economic conditions and in laws
and regulations, relating to pharmaceutical markets, (ii) currency exchange rate fluctuations, (iii) delays in new product
launches, (iv) the inability of Astellas to market existing and new products effectively, (v) the inability of Astellas to
continue to effectively research and develop products accepted by customers in highly competitive markets, and (vi) infringements
of Astellas' intellectual property rights by third parties.
Information about pharmaceutical products (including products currently in development) which is included in this press
release is not intended to constitute an advertisement or medical advice.
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SOURCE Astellas Pharma Inc.