LAKE SUCCESS, N.Y., June 28, 2017 /PRNewswire/
-- The Hain Celestial Group, Inc. (Nasdaq: HAIN), a leading organic and natural products company with operations
in North America, Europe and India providing consumers with A Healthier Way of Life™, today announced the purchase of The
Better Bean Company ("Better Bean"). Better Bean, based in Portland, Oregon, was founded in
2010 by the father and daughter team of Keith and Hannah Kullberg, to make eating beans easy,
tasty and healthy. Better Bean will augment Hain Celestial's offerings in the perimeter of the store, a coveted area. Better
Bean is the the first acquisition by the Hain Celestial Cultivate Ventures strategic platform.
Better Bean offers consumers "The First Innovation in Beans Since the Can!," prepared beans and bean-based dips sold in
chilled deli tubs. With eight plant-based varieties, Better Bean products contain at least five grams of fiber and six grams of
protein per serving. They are also Non-GMO Project Verified, Certified Vegan and gluten-free. Additionally, Better Bean is a
Certified B Corporation, whose mission and values are very much in line with those of Hain Celestial.
"Better Bean is well-suited for the Cultivate Ventures portfolio given our focus on the perimeter of the store with our
BluePrint ® functional beverages, Yves Veggie Cuisine ® vegetarian offerings and Health
Valley ® refrigerated soup products. Better Bean products are aligned with consumer demand for nutritious food,
plant-based protein, fiber, clean labels and convenience," said Beena Goldenberg, Chief Executive
Officer of Cultivate Ventures and Hain Celestial Canada.
"We expect to catapult Better Bean's growth by leveraging Hain Celestial's strength in sales, distribution, marketing and
brand building, which should allow more consumers to experience Better Beans," said Keith
Kullberg, Founder and Chief Executive Officer of Better Bean. "Hain Celestial's decades' long commitment to making
healthier, better-for-you food more accessible complements Better Beans' mission to bring the world clean, tasty and convenient
beans."
Cultivate Ventures is dedicated to investing in smaller portfolio brands, lifestyle brands and concepts, and incubator
opportunities in high growth categories.
The Hain Celestial Group, Inc.
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a
leading organic and natural products company with operations in North America, Europe and India. Hain Celestial participates in many natural categories
with well-known brands that include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible
Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®, Hain Pure Foods®,
Spectrum®, Spectrum Essentials®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®,
FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®,
Cully & Sully®, New Covent Garden Soup Co.®, Yorkshire Provender™, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®,
Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, Joya®,
Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®. Hain Celestial has
been providing A Healthier Way of Life™ since 1993. For more information, visit www.hain.com.
Safe Harbor Statement
Certain statements contained in this press release constitute "forward-looking statements" under the Private
Securities Litigation Reform Act of 1995. Words such as "plan," "continue," "expect," "expected," "anticipate," "intend",
"estimate," "believe," "seek", "may," "potential," "can," "positioned," "should," "future," and similar expressions, or the
negative of those expressions, may identify forward-looking statements. These forward-looking statements include the Company's
beliefs or expectations relating to the growth of the Better Bean business and sales and distribution opportunities. Such
forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the Company's actual
results, levels of activity, performance or achievements of the Company, or industry results, to be materially different from any
future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. As a
result of the foregoing and other factors, no assurance can be given as to future results, levels of activity and achievements
and neither the Company nor any person assumes responsibility for the accuracy and completeness of these statements
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hain-celestials-cultivate-ventures-announces-first-strategic-acquisition-300480946.html
SOURCE The Hain Celestial Group, Inc.