LEBANON, Tenn., June 29, 2017 /PRNewswire/ -- Cracker Barrel Old Country Store® today announced the return of "Operation Rocker: Cracker Barrel's Summer Salute
to Military Families" in partnership with its flagship nonprofit partner Operation Homefront. To support Operation Homefront's mission of building strong, stable and secure
military families, Cracker Barrel will donate a rocking chair to Operation Homefront for every adult rocker purchased on Cracker Barrel's website from Independence Day weekend through
Labor Day (June 30 to Sept. 4, 2017). The rockers will support
Operation Homefront programs including Homes on the Homefront, which places deserving U.S. service members, veterans and their
families in mortgage-free homes.
"Building on last year's success where we were able to donate over 700 rockers to deserving military families, Cracker Barrel
is proud to again launch 'Operation Rocker,'" said Cracker Barrel Chief People Officer Beverly
Carmichael. "Partnering with Operation Homefront allows us to not only honor our nation's heroes, but also to commit to
building a better life for military families. During 'Operation Rocker,' our guests will express their gratitude for the
sacrifices made by America's service members, veterans and their families by bringing one of Cracker Barrel's most beloved items
to their own front porch."
In addition to donating rockers for online purchases, Cracker Barrel will also donate 10 percent of proceeds from all in-store
adult rocker sales to Operation Homefront during the campaign's kickoff weekend, June 30 through July 4,
2017.
One of the most enjoyable parts of visiting Cracker Barrel is sitting in the wooden rocking chairs that line the front porch
of each store. This summer, Cracker Barrel invites guests to share these iconic rockers with military families to welcome heroes
home.
Since its founding shortly after 9/11, Operation Homefront has served tens of thousands of military families across the
country. The organization provides valuable programs addressing short-term and long-term stability. Homes on the Homefront, one
program that "Operation Rocker" supports, has awarded nearly 600 mortgage-free homes and provided over $48
million in deeded value to our nation's veterans and their families.
"Our mission to meet the critical needs of our nation's military families continues thanks to amazing partners like Cracker
Barrel," said Operation Homefront President and Chief Executive Officer Brig. Gen. (ret) John I. Pray
Jr. "We are thrilled that 'Operation Rocker' is returning this summer, and deeply grateful for the support of Cracker
Barrel's guests to help us care for those who have done and continue to do so much to protect the freedoms we, as Americans,
enjoy daily."
Cracker Barrel has long supported military-focused programs, including Fisher House, National Military Family Association,
Children of Fallen Patriots Foundation, United Through Reading, the National Museum of the United States Army, and The Legion
Fund, among many others. By supporting the families of those serving in the U.S. armed forces, Cracker Barrel believes it can
make a deeper, more meaningful and lasting impact.
Last year, Cracker Barrel and the Cracker Barrel Old Country Store Foundation together contributed over $430,000 to Operation Homefront through monetary and in-kind donations. This year, to kick off the 2017
partnership, the Cracker Barrel Old Country Store Foundation awarded a $50,000 grant to Operation
Homefront.
To participate in "Operation Rocker," click here.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) provides a friendly home-away-from-home in its old country stores and
restaurants. Guests are cared for like family while relaxing and enjoying real homestyle food and shopping that's surprisingly
unique, genuinely fun and reminiscent of America's country heritage…all at a fair price. Established in 1969 in Lebanon, Tennessee, Cracker Barrel Old Country Store, Inc. and its affiliates operate 644 Cracker Barrel Old
Country Store® company-owned locations in 44 states and own the fast casual restaurants Holler & Dash™. Nation's Restaurant
News' 2016 Consumer Picks survey named Cracker Barrel Old Country Store® the Best Family-Dining Restaurant in America. For more
information about the company, visit crackerbarrel.com .
About Cracker Barrel Old Country Store Foundation
The Cracker Barrel Old Country Store Foundation is a public benefit corporation created by Cracker Barrel Old
Country Store in 1993. The Foundation has awarded millions of dollars in grants to support numerous nonprofits and charitable
programs. It also supports an annual Employee Scholarship Program, which recognizes and rewards the accomplishments of Cracker
Barrel employees and their children who excel in their studies and serve their communities. For more information, click here .
About Operation Homefront
Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong,
stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have
worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 92 percent of
Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation
Homefront provides critical financial assistance, transitional and permanent housing and family support services to prevent
short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from
thousands of volunteers, Operation Homefront proudly serves America's military families. For more information, visit
OperationHomefront.org
.
Cracker Barrel Media Contact:
Breeanna Straessle
media.relations@crackerbarrel.com
615-443-9589
Operation Homefront Media Contact:
Aaron Taylor
aaron.taylor@operationhomefront.org
210-549-4621
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SOURCE Cracker Barrel Old Country Store, Inc.