GLENDALE, Calif., July 6, 2017 /PRNewswire/ -- Inspired by
and filled with the breathtaking images and enthralling artifacts from the hit HBO series GAME OF THRONES, this all-new
exhibition will drop fans in the center of the Seven Kingdoms for an up-close and personal look at authentic props, costumes and
set decorations from the show. In collaboration with HBO Global Licensing, global events provider GES is designing and
building the new 10,000-square-foot interactive experience, and will exclusively tour the exhibition to worldwide destinations
starting Fall 2017. The tour will kick off in Europe, with the first location to be announced
soon.
Featuring a unique mix of immersive environments, interactives, and multimedia content, visitors will experience the mythical
lands of Westeros and Essos and relive the trials and tribulations of the series' nobles and common folk alike who struggle for
survival in the shadow of the Iron Throne.
In anticipation of the launch of the exhibition later this year, GES' creative team will work closely with HBO to create
diverse environments from Westeros and Essos and to design an exhibition as exciting as the show itself. Spanning the Seven
Kingdoms from King's Landing to the land Beyond the Wall and across the Narrow Sea, GAME OF THRONES: THE TOURING EXHIBITION will
allow fans worldwide to experience the craftsmanship and artistry of the GAME OF THRONES production up close in the largest
public display to date.
Visitors to the exhibition will see displays of costumes, props, weapons and armor and will explore several dynamic themed
exhibition areas featuring series settings such as:
- The wintry landscapes of the North, the tree-lined pathway of the King's Road, and the regal settings of King's
Landing.
- The conquered city of Meereen with its garrisons of Unsullied warriors and the loyalists of House Targaryen.
- Iconic settings like the mysterious House of Black and White, the home of the Night's Watch: Castle Black; and the frozen
lands Beyond the Wall.
- The show stopping centerpiece of the iconic Iron Throne Room, where visitors can gaze upon the Westerosi seat of power in
all its foreboding glory.
"GAME OF THRONES has truly become a worldwide phenomenon, with fans avidly watching the show throughout all corners of the
globe," said Jeff Peters, Director, Global Licensing, HBO. "Based on the stellar work GES has done
with previous entertainment partners, we think this exhibition is going to be something fans will love, regardless of which part
of the world they call home, and we're excited to give them the opportunity to visit and celebrate the incredible craftsmanship
of the talented GAME OF THRONES production team."
"GES is thrilled to partner with HBO to bring the craftsmanship and artistry of GAME OF THRONES to fans. We are committed to
giving fans worldwide the opportunity to experience some of their favorite elements from the show firsthand while experiencing
the world of Game of Thrones unlike ever before," said Eddie Newquist, Chief Creative Officer and
EVP, GES Events.
"The innovative storytelling of GAME OF THRONES has been a cultural touchpoint since its premiere," said Steve Moster, president of GES and president and CEO of Viad. "We are excited to bring this exhilarating world
to life to fans around the globe."
Additional details about this exciting exhibition and its future stops will be released in the coming months.
About HBO Global Licensing
HBO Global Licensing officially licenses the HBO® brand for the development and merchandising of innovative product
lines inspired by the network's award-winning programming. With products created around hit series like Game of Thrones® and
Silicon Valley® as well as classic series like The Sopranos®, Sex and the City®, True Blood® and Entourage, items include fashion
apparel, figures, jewelry, digital and CD soundtracks, prop and costume replicas, games, books, and beverages, as well as
exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores
nationwide, at http://store.hbo.com, and at the groundbreaking HBO retail hub,
the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Global Licensing products
are also sold internationally across Europe (www.hboshopeu.com), Asia and Australia.
About GES Events
GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events,
exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide-range of services, including
official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event
accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer
Products, National Geographic, The Walt Disney Company, Mary Kay, Twentieth Century Fox,
Lightstorm Entertainment and Tableau. GES' National Servicenter® has been recognized with certification under the J.D. Power and
Associates Certified Call Center Program℠ for the past eight years, and for the seventh year in a row Ad Age has named GES as one
of the "World's 50 Largest Agency Companies." For more information, visit www.ges.com.
Contacts
J2 Communications for GES
John Singh for GES
818.458.7800
john.singh@j2comm.com
Chris Willard
Manager, Corporate Affairs
HBO
212.512.1557
chris.willard@hbo.com
Lea Antonio
Director, Marketing
GES
lantonio@ges.com
818.638.5949
Lisa O'Keefe
Director, Partner Development
GES
lokeefe@ges.com
410.500.4174
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hbo-global-licensing-partners-with-ges-events-to-present-game-of-thrones-the-touring-exhibition-300483811.html
SOURCE GES