eBay and Shopify Extend Merchant Reach with New Sales Channel
New Channel to Bring Added Product Choice to eBay Customers
eBay Inc. (NASDAQ: EBAY) and Shopify Inc. (“Shopify”) (NYSE: SHOP, TSX: SHOP), the leading cloud-based, multichannel commerce
platform, today announced that Shopify merchants will soon be able to list and sell their products on eBay directly from their
Shopify account.
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With the new integration, Shopify merchants will have the opportunity to surface their brand and products to a massive new
audience of more than 169 million active eBay buyers. eBay shoppers will benefit from added selection and choice from potentially
hundreds of thousands of Shopify merchants.
This integration will also enable Shopify merchants to immediately sync inventory information such as product title and
description, item specifics, price and quantity from Shopify to eBay. Customer orders will also be imported to Shopify and allow
merchants to fulfill orders from both platforms in one location, while messages from buyers on eBay will also be visible within
Shopify so their sellers won't miss any important communications.
“eBay is focused on delivering the best choice and selection of inventory to buyers across the globe,” said Bob Kupbens, VP of
Global Trust & Seller Experience, eBay. “This new integration with Shopify will bring even more great products to eBay buyers,
while offering Shopify merchants the ability to seamlessly drive their business and brand at scale by tapping into our vibrant
marketplace.”
This integration continues to make selling online easier for Shopify merchants to conveniently manage their product catalog
across multiple channels like online, in-person, marketplaces, social and messaging all in one dashboard.
The eBay channel joins the fast-growing list of other Shopify sales channels, including Amazon, BuzzFeed, Facebook, Pinterest, Messenger and retail via Shopify’s
Point of Sale, among others. These integrations are possible because of Shopify’s Sales Channel Platform, a collection of APIs that can be used to add commerce to any site, app, or platform.
Sales channels are an important part of a Shopify merchant’s business strategy, and more than 60% of merchants sell in two or more
channels.
“Shopify is the industry leader when it comes to multi-channel commerce, and we look to partner with the best and biggest
platforms to bring new sales opportunities to our merchants,” said Satish Kanwar, VP of Product, Shopify. “The eBay channel has the
potential to introduce our merchants to eBay’s millions of buyers, exposing merchants to a massive number of new sales
opportunities.”
The eBay sales channel is expected to be available in Fall 2017 for Shopify merchants selling in USD in the United States.
For more information visit: https://www.shopify.com/ebay
About Shopify
Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can
use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media,
marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a
single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology
available to businesses of all sizes. Shopify currently powers more than 400,000 businesses in approximately 175 countries and is
trusted by brands such as Tesla, Red Bull, Nestle, GE, Kylie Cosmetics, and many more.
About eBay
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we
connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce.
Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value
and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume. For more information about the company and its
global portfolio of online brands, visit www.ebayinc.com.
Shopify
Erika Strong, 416-238-6705 x 302
Product PR
erika@shopify.com
or
eBay
Ryan Moore, 408-376-7528
Director, Global Corporate Affairs & Communications
ryanmoore@ebay.com
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