Toronto, Ontario (FSCwire) - EQ Works (http://www.eqworks.com), North America’s leader in driving and understanding location-based behavior
at scale, today announced the launch of LOCUS, an unprecedented data offering for marketers. LOCUS captures unique mobile
location data to identify and highlight hyper-specifics about audiences based on their location patterns, lifestyle habits and
other forms of geo-spatial information.
Locus captures data about places people go in the real world and is based on the premise that mobile location data
is the connective link between digital advertising and real-world business outcomes.
Unlike previous marketing technologies, LOCUS uses data to give marketers to ability to do two important
things:
1. Measure the effectiveness of their media buys with “LOCUS Measure” and
2. Create and target very specific audiences based on their location behavior over time with “LOCUS
Target”.
LOCUS Measure (“LM”) provides something tangible for marketers to evaluate. LM tracks how media influences audience
behaviors whereas traditional media metrics only recognize passive media indicators such as ad delivery, visibility, awareness
and ad clicks. By understanding how target audience segments reacted to media, LM provides marketers with a way to evaluate media
and determine which provided the most incremental lift to their actual business.
LOCUS Target (“LT”) creates audience profiles based on where people go over days, weeks, or months allowing
marketers to target more precisely than ever before. Being able to target potential automotive buyers because they have been
visiting car dealerships and not just because they arrived at a webpage, is a significant step forward in determining
intent. Combining these data with attribution models for home and work locations, enables even greater targeting through
demographics and lifestyle.
EQ collects in excess of 7 terabytes of unique first party location-based data daily and has already identified
more than 1,000 proprietary Custom Audience Profiles for the Canadian market. Automotive, finance and education have been the
leading verticals to date and custom audience profiles are currently underway for a number of clients in other
verticals.
“This marks a huge, exciting leap forward for the marketing industry,” said Dilshan Kathriarachchi, Chief
Technology Officer of EQ Works. “LOCUS has allowed us to apply unique mobile location datasets to reach anyone, anywhere, on any
one of their devices. No other technology has been able to do this with such precision and at scale before. I am very proud of
our team.”
About EQ Works
EQ Works (www.eqworks.com) provides a smarter way to target customers. Using
first-party, location-based behavior signals, advanced data analytics, and proprietary software, EQ creates and targets
customized, performance-boosting audience segments. Proprietary algorithms and data generate attribution models that connect
consumer behavior in the physical world to consumer behavior in the digital world, solving complex challenges for brands and
agencies.
To view this press release as a PDF file, click onto the following link:
public://news_release_pdf/eqworks07202017.pdf
Source: EQ Inc. (TSX Venture:EQ)
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