SAN FRANCISCO, July 20, 2017 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that U.S. Bank (NYSE: USB)—the fifth-largest commercial bank in the United
States—is expanding its use of Salesforce with Salesforce Einstein to deliver more intelligent and personalized experiences for
its banking customers.
In 2009, U.S. Bank replaced several legacy systems with Salesforce Sales Cloud, Service Cloud and Marketing Cloud to provide
its customer-facing employees with a single, holistic view of customer data. With more than 18 million customers across the
country, U.S. Bank is now deploying Salesforce Einstein Analytics, Sales Cloud Einstein and Einstein Discovery to infuse
artificial intelligence across the company and deliver data-driven insights.
With Einstein Analytics, managers at U.S. Bank will get real-time insights that will lead to improved business performance.
And with predictive intelligence powered by Sales Cloud Einstein and Einstein Discovery, U.S. Bank will be able to predict which
prospects are most valuable in the sales cycle and create more personalized customer journeys. For example, based on the
financial goals, center-of-influence relationships, life events and other variables for each customer, Salesforce Einstein will
provide relationship managers and loan officers with next-best-action recommendations, leading to higher levels of customer
satisfaction and retention.
Comments on the News
"At U.S. Bank, we're committed to cultivating trust-based, meaningful relationships with the customers we serve," said
Kate Quinn, vice chairman and chief administrative officer at U.S. Bank. "Salesforce provides us
with a single platform to empower every customer interaction. And with predictive insights and AI, powered by Salesforce
Einstein, our employees will be more productive and able to understand and engage with each customer's unique situation
quickly."
"U.S. Bank is at the forefront of the tectonic shift to artificial intelligence, which will transform every business and every
industry over the next decade," said John Ball, senior vice president of product and GM of
Einstein at Salesforce. "By infusing Salesforce Einstein into its business, U.S. Bank will be able to deliver more predictive and
personalized customer experiences and help its employees make smarter, more impactful business decisions."
About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $464
billion in assets as of June 30, 2017, is the parent company of U.S. Bank National
Association, the fifth largest commercial bank in the United States. The Company operates 3,088
banking offices in 25 states and 4,826 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.
About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more
information about Salesforce (NYSE: CRM), visit: http://www.salesforce.com.
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on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
This press release contains "forward-looking statements." All statements other than historical facts included in this press
release, including, but not limited to, statements regarding the timing and the closing of the transaction, the financing for the
transaction, the expected benefits of the transaction, prospective performance and future business plans, and any assumptions
underlying any of the foregoing, are forward-looking statements. These statements are based on current expectations of future
events. If underlying assumptions prove inaccurate or unknown, or unknown risks or uncertainties materialize, actual results
could vary materially from the parties' expectations and projections. These forward-looking statements reflect Salesforce's
expectations as of the date of this press release. Salesforce undertakes no obligation to update the information provided
herein.
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SOURCE Salesforce