SAN FRANCISCO, July 24, 2017 (GLOBE NEWSWIRE) -- Frankly Inc. (TSX-V:TLK) (www.franklyinc.com), a leader in digital content distribution and ad monetization technology for
local TV broadcast and media companies, today announced the launch of a data-driven audience targeting solution for local sales
organizations. A trusted partner for over 200 local media websites, Frankly empowers local sellers to operate a one-stop-shop for
marketers in order to compete for more ad budget. Television, newsprint and radio publishers receive capabilities to quickly scale
campaigns, target audience segments precisely, and reach them through multiple ad units on any sites and apps on any device.
Frankly selected Centro (www.centro.net), a digital media platform provider, as the programmatic advertising technology
that powers its solution.
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Local sales organizations need to diversify revenue as more ad dollars go online. For their local digital ad budgets, marketers
prioritize vendors who can reach the majority of local audiences. Local sellers can’t compete for larger share of ad spend if they
are limited in where they can reach audiences. Publishers can secure more of their clients’ media buys if they can provide a more
complete solution, reaching targeted audiences onsite as well as extending their audience reach across the web and across devices.
To enable this capability, Frankly is providing a robust programmatic ad-buying platform that’s adaptable to customer needs, goals
and expertise.
“We’ve relied on both Frankly and Centro to collaborate on complete solutions that enable our sales team to take market share
and augment revenue opportunities,” said Lisa Bishop, Heartland Media’s chief digital officer. “Adding a data-driven audience
extension program to our repertoire of ad products differentiates our organization and showcases our capabilities in multi-media
audience reach on traditional and digital channels.”
Frankly provides a complete audience solution so that local media companies never have to turn away RFPs and ad budgets. The
solution includes:
- End-to-end self-serve platform for media operations teams to plan, activate and optimize campaigns both onsite and via
programmatic advertising, which runs on Basis, Centro’s demand-side platform (DSP).
- Data-as-a-Service, providing fully curated audience segments that align with the targeting that is common for local TV ad
buys.
- Managed service option with Frankly’s team complementing a local media company’s ad sales and operations teams. Frankly
experts plan, set-up, execute, optimize and report on campaigns.
“Frankly has longstanding relationships with local media companies and we understand the need to transform their sellers into
powerful data-driven players in the emerging digital landscape,” said William Ammerman, global head of advertising, Frankly.
“Together with Centro, we’re harnessing the power of data in programmatic advertising to bolster our customers’ advertising
capabilities and command in their respective local markets. This partnership should yield revenue increases for Frankly and enable
us to continue to grow share of wallet with our customers.”
Centro’s Basis provides programmatic advertising features that include:
- Audience reach on every media channel, ad format and device type
- Mobile retargeting and comprehensive hyperlocal targeting capabilities
- HTML5 support to ensure ads properly load on any site
- Intuitive and easy-to-use interface for various skill levels in programmatic ad-buying
- Brand-safety standards and fraud-detection proactively maintained by Centro
- 1,500+ private marketplace deals
- Real-time dashboard for complete control – instantaneous visibility of campaign status
“Frankly and Centro share a goal of helping television, newsprint and radio organizations thrive in the digital world. Frankly’s
outstanding presence and expertise in the local media market helps Centro deliver the audience extension technology that empower
publishers,” said Katie Risch, EVP of customer experience, Centro.
About Centro
Centro (www.centro.net) is a provider of enterprise-class software for digital advertising
organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels,
accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system
of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago
with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
About Frankly
Frankly (TSX-V:TLK) builds an integrated software platform for media companies to create, distribute, analyze and
monetize their content across all of their digital properties on web, mobile and TV. Its customers include NBC, ABC, CBS and
FOX affiliates, as well as other leading media organizations. Collectively, Frankly reaches nearly 60 million monthly users in the
United States. The company is headquartered in San Francisco with major offices in New York. To learn more, visit www.franklyinc.com.
Frankly Contact: Steve Chung, CEO press@franklyinc.com Frankly Investor Relations Contact: Matt Glover or Najim Mostamand Liolios Group, Inc. 949-574-3860 TLK@liolios.com Centro Contact: Anthony Loredo 646-462-4888 anthony.loredo@centro.net
