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Premium MATCHAAH!® Tea-Based Products Now Available at Hundreds of Retailers Across Midwest

MCHA | August 3, 2017

Premium MATCHAAH! ^® Tea-Based Products Now Available at Hundreds of Retailers Across Midwest

“Teas for Better Being” deliver delicious taste, potent health benefits to the masses

Matchaah, Inc. (OTC:MCHA), a transcendent company in the consumer drink industry, today announced it has new distribution agreements with several new retailers to carry and sell its MATCHAAH!^® line of premium matcha tea-based products. Consumers can now find and purchase the products at hundreds of retail locations throughout the Midwest and on Amazon.

“In the last few weeks we’ve seen a wide variety of retailers, from upscale supermarkets to traditional grocery chains and even convenience stores, embrace our product line. They’re also buying into our mission of bringing premium matcha tea to the masses in formats they know and in flavors they love, and helping consumers think, live and play better,” said Paul Henson, founder and CEO of Matchaah. “We want consumers to see just how incredibly tasty matcha tea can be, and how convenient it can be to get their daily doses of focus, antioxidants and other health benefits. We’re just getting started, and can’t wait to bring more products to the market in the months ahead.”

This distribution announcement continues a wave of momentum for Matchaah, Inc. Earlier this week, Matchaah announced its debut as a publicly traded company. New deals with more distributors are in the works to help bring MATCHAAH!^® products to the masses through restaurants, coffee shops, health food stores and other traditional and non-traditional retail channels. One of those deals, with a large multi-state regional convenience store distributor, will supply schools, institutions and other unique channels to bring matcha tea into retail channels it’s never been in before. Matchaah plans to introduce other products into the market over the next few months – and already has purchase orders in hand from distributors for some of those products.

The following MATCHAAH!^® products are available to consumers:

MATCHAAH!^® Shots – They are the first-ever “ready-to-drink” matcha tea products on the market. Available in 2.5-ounce containers and in raspberry, lemon-lime and blueberry flavors.
MATCHAAH!^® Instant Latte – New this month, it’s an instant premium matcha tea blend and the perfect alternative to a coffee latte. Simply add to hot water, stir and enjoy.

Traditional matcha tea has been enjoyed for centuries and is known as a potent source of antioxidants and polyphenols that have been linked to a wide range of health benefits. According to MatchaSource.com, matcha tea has 137 times more antioxidants than regularly brewed green tea, and one cup of it is the nutritional equivalent of 10 cups of regularly brewed green tea. Also, according to OrganicFacts.com, matcha tea:

Helps prevent various medical conditions including bacterial, fungal and viral infections
Prevents the proliferation of malignant cancer cells, and assists in the reducing the risk of developing various cancers such as bladder cancer and colorectal cancer
Boosts metabolism and reduces cholesterol
Helps maintain cardiovascular and gastrointestinal health
Contains more of the polyphenol ECGC than any other green tea, an extremely healthful component with many benefits – especially counteracting the effects of stress
Boosts energy without caffeine-related side effects found in coffee and other drinks
Improves mental alertness, calmness and clarity

Despite these remarkable health benefits, traditional matcha tea hasn’t achieved mass adoption for two primary reasons. First, it’s an acquired taste; it’s known as pungent and grassy. Second, preparing it requires a lengthy and often labor-intensive process.

MATCHAAH!^® products have transcended the traditional matcha tea category and now appeal to tea drinkers and non-tea drinkers alike. They pair the elements and health benefits of matcha tea with simple ingredients and new taste profiles to create innovative flavor experiences. They also deliver those experiences through a variety of convenient formats that people already know and love – in ready-to-drink and ready-to-mix formats.

About Matchaah, Inc.
Matchaah Holdings, (MCHA) is a publicly traded food and beverage company based in Minneapolis. Together with its wholly owned subsidiary, Matchaah, Inc., it develops, markets, sells and distributes premium matcha tea-based products. MATCHAAH!^® is tea for better being – it helps you think, live and play better. The company has an accomplished, passionate and visionary executive team, and is led by founder and CEO Paul Henson – the innovator who helped bring milk flavoring straws (found in most major U.S. retailers) to the market. The entire Matchaah team is committed to bringing premium matcha tea and its health benefits to the masses in formats and flavors consumers know and love, while maintaining authenticity and transparency. For more information, visit http://www.matchaah.com/.

Forward Looking Statements
The statements made herein contain forward-looking statements that are based on management’s current expectations and assumptions and are subject to risks and uncertainties. If such risks or uncertainties materialize or such assumptions prove incorrect, our business, operating results, financial condition and stock price could be materially negatively affected. In some cases, forward-looking statements can be identified by terminology including “goal,” “believes,” “objective,” “can,” “may,” “will,” or the negative of these terms or other comparable terminology. We operate in a rapidly-changing environment and new risks emerge from time to time. As a result, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements the Company may make.