NEW YORK, Aug. 9, 2017 /PRNewswire/ -- Weber Shandwick, one of
the world's leading global communications and engagement firms, announced today that it has been chosen by the Bahamas Ministry
of Tourism to provide communications support in the U.S. and Canada, as well as project work in
the U.K. and Latin America. In May of this year, Hon. Dionisio James D'Aguilar was named
Minister of Tourism, taking charge of one of the most crucial portfolios in The Bahamas.
Together with Weber Shandwick, his team takes on the challenge of effectively promoting the 16 islands, which comprise a uniquely
varied vacation option for travelers.
Weber Shandwick will work with the Ministry of Tourism team on a comprehensive strategic program to market the islands. In
addition to benefitting from the agency's previous 18 years of work for the destination, The Bahamas program will center on an integrated approach enabling the destination to reach consumers with
greater efficiency and effectiveness.
"The Ministry of Tourism actively promotes the distinctive beauty, culture and character of 16 of our 700 islands for tourism.
This array of choice is a complex marketing challenge that drives us to deliver creative storytelling," said Joy Jbrilu, Director
General, Bahamas Ministry of Tourism. "We are looking forward to partnering with Weber Shandwick, leveraging their experience
with the destination, their creativity and the industry-leading expertise they bring to this work."
Weber Shandwick is a leader in creating programs that grab consumer attention and communicate with them in ways that are
relevant to their lives. The agency's integrated execution ensures that clients reach consumers on the channels and devices that
drive business.
The Bahamas program will be led by Weber Shandwick's Travel & Lifestyle practice, which
has been recognized for award-winning work, including Bronze Anvils, Big Apple awards and HSMAI Platinum awards for past Bahamas
Ministry of Tourism programs. Beyond awards, the agency's work for the Mexico City Tourism Promotion Fund has contributed to an
increase of tourism of more than 11% in two years, without the support of paid advertising.
"Weber Shandwick is excited to return to work with The Bahamas Ministry of Tourism, and we look forward to another outstanding
collaboration. We'll bring our travel expertise, creative resources and digital programs to bear in order to bring value – and
tourism – to The Bahamas," said Alice Diaz, executive vice
president, Travel & Lifestyle, Weber Shandwick.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending
to 127 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign
activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber
Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only
PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek's Global Agency of the Year in
2015, 2016 and 2017, The Holmes Report's Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes
Report's Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas,
including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social
responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies.
Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
Contact: Michelle Giuda
Company: Weber Shandwick
Phone: 2124458088
Email: mgiuda@webershandwick.com
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