MONTRÉAL, Aug. 16, 2017 /PRNewswire/ -- Following an extremely competitive process earlier this
spring involving top agencies in Canada and internationally, McCann
Canada has been selected as agency partner for Bombardier Inc. As the world's leading manufacturer of both planes
and trains, Bombardier is headquartered in Montréal. The mandate will be led out of McCann's Montréal office and include
strategic marketing and communications support for Bombardier's rail transportation and aerospace businesses, both at home and
abroad.
"McCann offered extensive experience and created a custom-built team to meet our needs, including expert resources from their
national and global network. Their collective passion for our brand, relevant experience and the high level strategic thinking
that they brought to the pitch process was unmatched," said Stéphanie Laforest, Senior Director, Corporate Strategy, Bombardier
Inc. "The bonus was having all that talent and ability on the ground in Montréal coupled with insights and resources from the
global network that we can leverage for our international business units. Their expertise, from brand strategy through to
connections planning and integrated creative solutions, put them on top and won them the business."
Everywhere people travel by land and in the air, a Bombardier product is ready to transport them. From category-defining
business jets and commercial aircraft designed for the challenges of today, to sleek high-speed trains and public transit that's
smarter than ever. It is not just products and services that make Bombardier a global leader, but the 66,000 employees that
they employ around the world and here at home in Canada.
"We wanted this win more than anything. Our team is passionate about the brand and proud that Bombardier, a pioneer in its
field, is a recognized global leader. Our agency's longstanding heritage in Montréal and our access to experts and on-the-ground
resources in the international markets where Bombardier operates, are the perfect complement to their business," said Mylène
Savoie, President, McCann Montréal. "We firmly believe that the intersection between global and local is a huge opportunity
for our clients in Montréal. Brands now have access to the most innovative media, technologies, experiences and creativity
from around the world through our increased access to the McCann Worldgroup network."
McCann has several offices across Canada, including an experienced team of more than 50 local market experts across multiple
disciplines in Montréal. Established in 1918, the Montréal office has been creating unique market campaigns for local Québec
brands and national and global brands, and is a true pillar of the Québec agency landscape.
McCann Canada was awarded the business earlier this week and begins work on the mandate
immediately.
About Bombardier
Bombardier is the world's leading manufacturer of both planes and trains. Looking far ahead while delivering
today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable
transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in
transportation.
Bombardier is headquartered in Montréal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are
listed on the Dow Jones Sustainability North America Index. In the fiscal year ended December 31,
2016, we posted revenues of $16.3 billion. News and information are available at
bombardier.com or follow us on Twitter @Bombardier.
About McCann
McCann is an integrated marketing communications agency with offices in Vancouver,
Calgary, Toronto and Montréal. The agency has been continuously
ranked among the top in Canada since 1915. McCann creates meaningful roles for brands in
people's lives and improves the performance and influence of their clients. mccann.ca
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with
24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship
management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global
adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design),
ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
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