Shanghai Calling! Shake Shack is Shanghai Bound
New York’s Beloved Burger, Hot Dog and Frozen Custard Stand Heads to Mainland China
Come on by, Shanghai! Shake Shack’s expansion plans in Asia are heating up. After announcing in July that the first-ever Hong
Kong location will open in 2018, plans are now underway for Shake Shack Inc. (“Shake Shack” or the “Company”) (NYSE:SHAK)
and its licensee, Maxim’s Caterers Limited, to open the first restaurant in mainland China by 2019.
Maxim’s Caterers Limited has more than 60 years of experience in food and retail as a diversified operator of full-service and
quick-service restaurants, bakeries, and coffee shops in Asia. As a highly respected and proven operator, Maxim’s is perfectly fit
to bring Shake Shack to Shanghai and Shake Shack is proud to partner with Maxim’s Caterers Limited to open 25 total Shacks in
Shanghai and East China through 2028.
Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and
flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics
ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. Shake
Shack’s fine dining heritage and commitment to premium ingredients, coupled with its fun and lively environment has earned the
brand a cult-like following around the world.
“There’s incredible opportunity in China and I couldn't think of a better place to begin this chapter of our story than
Shanghai, a city that understands great brands, appreciates premium ingredients, and ultimately loves food,” said Randy Garutti,
CEO of Shake Shack. “The city’s streets overflow with vibrant flavors and energy every day and we can’t wait to join Shanghai’s
thriving food community.”
“I was first introduced to Chairman and Managing Director Michael Wu and Maxim’s in 2014, and as our relationship grew I became
confident that they were the ideal partner to lead our expansion into Shanghai, a market that is key to the growth of our global
brand,” said Michael Kark, Vice President of Shake Shack Global Licensing. “I couldn't be more proud to take this first step
in our journey to bring Shake Shack from NYC to Shanghai.”
The menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic
crinkle-cut fries, beer, wine and frozen custard ice cream. In keeping with its mission to Stand For Something
Good®, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Shanghai
community.
“We are extremely excited to partner with Shake Shack and introduce the brand to Shanghai and East China, following the
announcement of taking the brand to Hong Kong,” said Michael Wu, Chairman and Managing Director, Maxim’s Caterers Limited.
“Our common value of providing a quality and lively dining experience through a dynamic team fuels our passion to serve the
Shanghai community that appreciates great food and style.”
Shake Shack is a New York City institution and global brand. In its thirteen-year history, Shake Shack has been recognized with
countless accolades, including Bon Appétit's "The 20 Most Important Restaurants in America" (ranked #16), TIME Magazine's "17 Most
Influential Burgers of All Time" (ranked #7 for the ShackBurger) and winning "Best Burger" in 2007 and 2014 at the South Beach Wine
and Food Festival's Burger Bash.
For more information, please visit: www.shakeshack.com | www.facebook.com/shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna
beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh
frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. With its fresh, simple,
high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s
mission is to Stand For Something Good, from its premium ingredients and caring hiring practices to its inspiring
designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has
expanded to more than 80 locations in 18 U.S. States and the District of Columbia, and more than 50 international locations
including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.
About Maxim’s Caterers Limited
Founded in 1956, Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised
of Chinese, Asian and European restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and
institutional catering, while providing a range of festive products, including the award-winning Hong Kong MX Mooncakes. It is
the licensee of renowned brands including Starbucks Coffee, Genki Sushi and Ippudo Ramen, and The Cheesecake Factory in various
territories. Altogether, it has over 980 outlets in Hong Kong, Macau, Mainland China, Vietnam, Cambodia and Thailand. To learn more
about Maxim’s, visit www.maxims.com.hk/en.
Forward-Looking Statements
This press release contains forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995,
which are subject to risks and uncertainties. All statements other than statements of historical fact included in this press
release, including but not limited to expected Shack openings, are forward-looking statements. Forward-looking statements discuss
our current expectations and projections relating to our financial position, results of operations, plans, objectives, future
performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or
current facts. All forward-looking statements are subject to known and unknown risks, uncertainties and other important factors
that may cause actual results to be materially different. All forward-looking statements are expressly qualified in their entirety
by these cautionary statements. You should evaluate all forward-looking statements made in this press release in the context of the
risks and uncertainties disclosed from time to time in the Company’s filings with the Securities and Exchange Commission, including
its most recent annual report on Form 10-K and its subsequent quarterly report on Form 10-Qs, which are available online
at www.sec.gov, www.shakeshake.com or upon request from Shake Shack Inc.
The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to
publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as
otherwise required by law.
Source: Shake Shack Inc.
Investors:
ICR
Melissa Calandruccio, (844) SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Michelle Michalski, (844) SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Media:
Shake Shack
Jacqueline Gonzales, 646-747-8776
jgonzales@shakeshack.com
or
Kristyn Clark, 646-747- 8776
kclark@shakeshack.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170818005297/en/