CHICAGO, Aug. 22, 2017 /PRNewswire/ -- Envestnet | Tamarac
today announced it has launched the Tamarac app on the Salesforce AppExchange, empowering businesses to connect with their
customers, partners and employees in entirely new ways. Tamarac will now easily integrate client, household and account data from
its portfolio management software to provide a powerful and comprehensive platform solution for independent registered investment
advisors (RIAs).
Built on the Salesforce Platform, the Tamarac app is currently available on the AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3A00000EFooJUAT
"Advisors can lose hours of productivity if their CRM and portfolio reporting applications are not in sync, exponentially
increasing the time it takes to enter data between systems and servicing their clients," said Stuart
DePina, president of Envestnet | Tamarac. "With this new integration, we're providing advisors with more choices regarding
their CRM platform, while streamlining their regular workflows and enabling them to provide a higher level of service to their
investor clients."
Financial advisors can easily create new clients and households in Tamarac from Salesforce and they can utilize the app's
flexible configuration to easily map Tamarac data to customized Salesforce fields and records. For example, household addresses
updated in Salesforce will automatically update the mailing label in Tamarac for client reporting. This user friendly setup makes
the field-mapping experience turnkey, with no need for a web developer.
RIAs that use both the Tamarac portfolio management platform and the new Tamarac app can experience significant efficiencies
with this integration, including:
- Streamlined data maintenance through bi-directional data integration to cut down on dual data entry.
- The ability to control and configure which data fields are integrated, allowing for deep customization.
- Single sign-on between the two systems for ease of use and daily workflow.
- Automatically updated financial accounts, allowing advisors to see clients' financial pictures clearly.
- Tracked updates to client address and household assignments to audit when data was updated and by whom.
- Compatibility with Salesforce Lightning technology for Sales Cloud and Financial Services Cloud.
"The Envestnet | Tamarac-Salesforce integration greatly simplifies our prospect-to-client conversion process, as well as
making our daily workflows and data maintenance much more efficient. Integrated data ultimately translates into a better
end-client experience," said Michael Kossman, COO & CCO at Aspiriant. "Tamarac continues to be
a dedicated and innovative technology partner, allowing us to focus on providing our clients with a superior service
offering."
"Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the
way they connect with customers, partners and employees," said Kori O'Brien, SVP, ISV Sales,
Salesforce. "By leveraging the power of the Salesforce Platform, Envestnet | Tamarac provides customers with an exciting new way
to deliver a comprehensive and scalable platform for financial advisors."
Technology integration turbocharges advisor productivity. According to a recent Aite Group
study, Independent registered investment advisors (RIAs) with advanced technology integration allocate nearly 19 percent more
time to client investment management compared to their peers with basic or no integration. Additionally, independent RIAs with
advanced technology integration benefit from a 50 percent increase in advice activity, which translates into 57 percent more
clients served, 78 percent larger books of business and 46 percent greater practice revenue compared to their peers without
advanced integration, according to the same study1.
About Salesforce AppExchange
Salesforce AppExchange is the world's leading enterprise apps marketplace that empowers companies to sell, service,
market and engage in entirely new ways. With 3,500 partner apps and more than 4 million customer installs, it is the most
comprehensive source of cloud, mobile, social, IT and data science technologies for businesses.
Additional Resources
Salesforce, AppExchange and others are among the trademarks of Salesforce.com, inc.
About Envestnet
Envestnet, Inc. (NYSE: ENV) is the leading provider of intelligent systems for wealth management and financial
wellness. Envestnet's unified technology enhances advisor productivity and strengthens the wealth management process. Envestnet
empowers enterprises and advisors to more fully understand their clients and deliver better outcomes.
Envestnet enables financial advisors to better manage client outcomes and strengthen their practices. Institutional-quality
research and advanced portfolio solutions are provided through Envestnet | PMC, our Portfolio Management Consultants group.
Envestnet | Yodlee is a leading data aggregation and data analytics platform powering dynamic, cloud-based innovation for digital
financial services. Envestnet | Tamarac provides leading rebalancing, reporting, and practice management software for advisors.
Envestnet | Retirement Solutions provides retirement advisors with an integrated platform that combines leading practice
management technology, research and due diligence, data aggregation, compliance tools, fiduciary solutions and intelligent
managed account solutions.
More than 57,000 advisors and 2,500 companies including: 16 of the 20 largest U.S. banks, 38 of the 50 largest wealth
management and brokerage firms, over 500 of the largest Registered Investment Advisors, and hundreds of Internet services
companies, leverage Envestnet technology and services. Envestnet solutions enhance knowledge of the client, accelerate client
on-boarding, improve client digital experiences, and help drive better outcomes for enterprises, advisors, and their clients.
For more information about Envestnet | Tamarac, please visit www.tamaracinc.com and follow @TamaracInc.
1 http://www.tamaracinc.com/_Media/PDF/White_Paper_Aite_Advanced_Technology_Integration.pdf
Media Contact:
Jill Lewis
Weber Shandwick
952.346.6279
jlewis@webershandwick.com
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SOURCE Envestnet | Tamarac