Walmart Reveals Force Friday II Plans Including Exclusive Be Jedi Ready Events All Weekend in Select Cities
Nationwide
#FindTheForce with the Star Wars Augmented Reality App by Unlocking Exclusive Walmart Content in
Stores
Walmart is your only hope to #BeJediReady for the release of December’s highly anticipated Star Wars: The Last Jedi © &
TM Lucasfilm Ltd. In addition to new and exclusive Star Wars merchandise available at 12:01 a.m. Friday, Sept. 1, Walmart will
be the only retailer in the galaxy hosting #BeJediReady events in Walmart stores in select cities from Friday through Sunday (Sept.
1 to Sept. 3) during Force Friday II weekend.
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Walmart Reveals Force Friday II Plans Including Exclusive Be Jedi Ready Events All Weekend in Select Cities
Nationwide. (Photo: Business Wire)
“Star Wars fans are counting down to Force Friday II,” said Anne Marie Kehoe, vice president of toys at Walmart. “The Force will
be strong at Walmart with an out of this world assortment of new merchandise available in stores and online at Walmart.com. And
Force Friday II is just the beginning; fans can count on new and exciting merchandise to be revealed at Walmart in the lead up to
the theatrical release of Star Wars: The Last Jedi © & TM Lucasfilm Ltd.”
The family-friendly #BeJediReady events will include both parking lot and in-store events and will take place in 10
cities—Boston, Chicago, Dallas, Houston, Los Angeles, Northwest Arkansas, Orlando, San Antonio, San Jose, and Seattle. They will
feature:
- Jedi training games with lightsabers where customers choose between the light side or dark side of
the Force
- Photo opportunity for customers to capture their light side or dark side
- Tent with Star Wars themed games and activities for children
- In-store toy demos with new exclusive product
- Get your photo taken with Star Wars characters in select stores
- Free EA Star Wars: Battlefront II video game posters while supplies last
- Topps Galactic Connexions Trading Discs giveaways
Fans are also invited to aid the Resistance by taking part in an AR treasure hunt for data chips holding information about key
personnel. More than 4,000 Walmart stores will have exclusive Star Wars standees from Sept. 1 to Sept. 3 that will allow customers
to unlock an exclusive life-size AR character using the Star Wars app on their phones, with new characters available each day. Fans
can share pictures and videos featuring the characters on social media with the hashtag #FindTheForce. For more information, visit
StarWars.com/FindTheForce.
Customers can visit Walmart.com/StarWars for the full list of stores participating in #BeJediReady events and for Star Wars
merchandise.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail
stores, online, and through their mobile devices. Each week, over 260 million customers and members visit our more than 11,600
stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion,
Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
Walmart Media Relations
Erica Jones, 1-800-331-0085
news.walmart.com/reporter
View source version on businesswire.com: http://www.businesswire.com/news/home/20170824006341/en/