Marcus Theatres ® to Bring New BistroPlex℠ to Brookfield Square in Brookfield, Wis.
Second location for innovative dining and movie entertainment concept
Marcus Theatres® , a division of The Marcus Corporation (NYSE:MCS), today announced it has reached an agreement with CBL & Associates
Properties Inc. (NYSE:CBL) to build a new BistroPlex℠ dining and movie entertainment concept at Brookfield Square in
Brookfield, Wis. The 40,000-square-foot building will be attached to the center as part of the future redevelopment of the Sears
building. Construction on the new theatre is expected to begin in 2018.
“Brookfield Square is the perfect location for our second BistroPlex. We have long been attracted to this area given its
favorable demographics, long-established recognition as a shopping and entertainment destination, ample parking and easy freeway
access. Moreover, the parcel is ready made for a development of this type, with no obvious infringements to traffic flow patterns
or challenging construction hurdles. This announcement has been long in the works, and we are excited to finally share with the
community our vision to bring our newest theatre concept to Brookfield Square,” said Rolando Rodriguez, chairman, president and
chief executive officer of Marcus Theatres.
Described as a restaurant that serves movies, the new BistroPlex is slated to include amenities featured in the company’s
first BistroPlex, which opened June 30th at Southridge Mall in Greendale, Wis. The dining and entertainment
experience extends throughout every auditorium and continues into the bar and lounge space. The Brookfield Square BistroPlex
will have all-DreamLounger℠ recliner seating, in-theatre dining in every auditorium and a stand-alone bar and lounge. It
will also feature an outdoor dining option.
“BistroPlex is the first key component to our plans for the overall redevelopment of Brookfield Square and we look
forward to making additional announcements in the near future. This unique combination of dining and movies will provide an
exceptional entertainment option for shoppers and area residents alike,” said Stephen Lebovitz, president and CEO of CBL &
Associates Properties, Inc. “We are thrilled to partner with the region’s dominant theatre operator on this project. The market
knowledge, strength, loyal customer base and operating expertise of Marcus Theatres will transform the movie-going experience at
Brookfield Square.”
“BistroPlex is a new entertainment offering that will complement our existing locations, which include our flagship
Majestic Cinema in the Town of Brookfield, Ridge Cinema in New Berlin, Menomonee Falls Cinema, Hillside Cinema in Delafield and our
new Southridge Mall property,” said Rodriguez. “This investment in our home market is a win-win-win for Marcus Theatres, Brookfield
Square and the growing market area.”
About Marcus Theatres
Marcus Theatres® , a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or
operates 895 screens at 69 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. For more
information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned
real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 18 hotels, resorts and other properties in nine
states. For more information, please visit the company’s website at www.marcuscorp.com.
About CBL & Associates Properties, Inc .
Headquartered in Chattanooga, TN, CBL is one of the largest and most active owners and developers of malls and shopping centers
in the United States. CBL owns, holds interests in or manages 121 properties, including 78 regional malls/open-air centers. The
properties are located in 27 states and total 75.5 million square feet including 6.3 million square feet of non-owned shopping
centers managed for third parties. Additional information can be found at cblproperties.com.
Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors
from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally
be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of
similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such
forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those
expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal,
of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window
between the date such motion pictures are released in theatres and the date they are released to other distribution channels;
(2) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division;
(3) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging
facilities in our markets; (4) the effects of competitive conditions in our markets; (5) our ability to achieve expected
benefits and performance from our strategic initiatives and acquisitions; (6) the effects of increasing depreciation expenses,
reduced operating profits during major property renovations, impairment losses, and preopening and start-up costs due to the
capital intensive nature of our businesses; (7) the effects of adverse weather conditions, particularly during the winter in
the Midwest and in our other markets; (8) our ability to identify properties to acquire, develop and/or manage and the
continuing availability of funds for such development; and (9) the adverse impact on business and consumer spending on travel,
leisure and entertainment resulting from terrorist attacks in the United States or other incidents of violence in public venues
such as hotels and movie theatres. Shareholders, potential investors and other readers are urged to consider these factors
carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking
statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no
obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
Investors:
The Marcus Corporation
Douglas A Neis, (414) 905-1100
or
Media:
Reputation Partners
Megan Hakes, (414) 788-6599
megan@reputationpartners.com
or
CBL Media Contact:
Stacey Keating, (423) 490-8361
Stacey.Keating@cblproperties.com
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