Citizens Bank Announces SpeciFi from Citizens Investment Services℠, a Digital Investment and
Advisory Platform
Platform underscores ongoing investment in technology to help customers reach their potential
Citizens Bank today announced the launch of its digital investment and advisory platform, SpeciFi from Citizens Investment
Services. With the introduction of SpeciFi℠, Citizens can now offer customers a unified view of their banking and investment
accounts from their online banking homepage.
The fully digital investment advisor service, offered by Citizens Investment Services and its sub-advisor, SigFig Wealth
Management, LLC, provides customized investment guidance and portfolio management. Citizens is the first large regional bank to
offer a fully integrated digital banking and wealth advisory offering.
“We think SpeciFi is a game-changing service that will make investing more accessible to a larger set of customers, while
providing an entirely personalized and integrated banking and investing experience,” said John Bahnken, president of Citizens Bank
Wealth Management. “This represents another example of our promise to provide customers with tailored solutions that help them
reach their potential.”
Key features of SpeciFi, which was introduced in select markets and will be available to nearly all of Citizens’ customers by
the end of September, include:
- Integrated banking and investing. SpeciFi is integrated with Citizens Bank Online to enable
customers to monitor and manage their bank and investment accounts, and view investments held at other institutions that they
choose to link– through a single platform.
- Personalized service with recurring contributions and regular rebalancing. The intelligent,
simple-to-use platform offers functionality that allows customers to set up automated recurring contributions to their SpeciFi
investment account from their Citizens Bank deposit accounts. The personalized portfolio is continually monitored and regularly
rebalanced to ensure it’s in sync with a customer’s goals and risk tolerance.
- All-digital experience. Including a fully digital account opening and transfers from other
broker/dealers.
- Help from experienced financial advisors. Experienced financial advisors are available for
one-on-one consultations, and a dedicated support team is available by phone, chat or email.
- Low initial investment and fees. The minimum initial investment is $5,000 and the low annual
asset-management fee is roughly half the typical cost of a traditionally managed account.
SpeciFi offers a free* investment guidance tool that compares existing investment accounts with a customized SpeciFi portfolio
and suggests potential improvements that customers can make.
*Wireless carrier, text and/or data charges may apply.
It also offers a paid investment portfolio management service through which SpeciFi actively manages the customer’s investment
portfolio, optimizing assets upon account opening and regularly rebalancing in accordance with the customer’s stated objectives and
risk tolerance.
To learn more about Citizens Bank, visit the Citizens Bank website.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $151.4 billion in assets
as of June 30, 2017. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking
products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens
helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice,
ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a
24/7 customer contact center and the convenience of approximately 3,200 ATMs and approximately 1,200 branches in 11 states in the
New England, Mid-Atlantic and Midwest regions. Consumer Banking products and services include a full range of banking, lending,
savings, wealth management and small business offerings. In Commercial Banking, Citizens offers corporate, institutional and
not-for-profit clients a full range of wholesale banking products and services including lending and deposits, capital markets,
treasury services, foreign exchange and interest rate hedging, and asset finance. More information is available at www.citizensbank.com or visit us on Twitter, LinkedIn or Facebook.
Securities, Insurance and Investment Advisory Services offered through Citizens Securities, Inc. (“CSI”), also
referred to as Citizens Investment Services. CSI is an SEC registered investment adviser and Member - FINRA and SIPC. 770 Legacy
Place, MLP240, Dedham, MA 02026. (800) 942-8300. CSI is an affiliate of Citizens Bank, N.A. and Citizens Bank of Pennsylvania
SpeciFiSM is made available through CSI. Portfolio management services are sub-advised by SigFig
Wealth Management, LLC (“SigFig”), an SEC registered investment adviser. Financial advisors are employees of SigFig. SigFig is not
an affiliate of CSI, Citizens Bank, N.A., or Citizens Bank of Pennsylvania
Citizens Financial Group, Inc.
Lauren DiGeronimo, 781-471-1454
lauren.digeronimo@citizensbank.com
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