Nexstar Media Group Raises over $2.5 Million for Hurricane Harvey Relief, Expands Company-Wide Local
Community Fundraising Initiative
Texas Company Brings Together Local Resources and Personnel Across 170 Local Stations in 100 U.S. Markets to
Support “Nexstar For Texas” Grassroots Disaster Relief Campaign
Highlighting Commitment to Localism and Exceptional Community Service, Nexstar Ramps Up Fundraising Efforts
to Aid Local Communities Impacted By Storm
Nexstar Media Group, Inc. (Nasdaq: NXST), a leading diversified local media company headquartered in Irving, TX
announced today the expansion of its hurricane Harvey relief efforts with its organization-wide local community fundraising
initiative Nexstar For Texas . The Texas Company has brought together local resources and personnel at all 170
owned or affiliated local television stations in 100 markets across the United States to support the expanded grassroots campaign.
Nexstar For Texas has already generated in excess of $2.5 million in donations through Labor Day and is seeking
to build on its success by raising additional funds and supplies to aid those impacted by the devastating storm. The fundraising
initiative reflects Nexstar’s long-term commitment to its home state of Texas and industry-wide leadership in serving the needs of
the people and communities in its local markets.
As a Texas Company, Nexstar’s corporate teams were in touch with local station managers to plan and discuss disaster relief
strategies before Hurricane Harvey made landfall on August 25, 2017. As a result, many stations were immediately prepared to engage
local viewers and lead fundraising campaigns in their respective local markets. After receiving a tremendous response from local
viewers, the Company expanded its efforts by launching Nexstar For Texas across its entire operating platform and
partnering with several local organizations on the ground providing relief to local communities hardest hit by hurricane and
tropical storm Harvey.
To continue the ongoing support for Nexstar For Texas and maximize donor participation, local
stations are dedicating airtime and leveraging their digital / social media assets to promote the fundraising initiative in their
respective local markets. In addition, to further magnify impact, many stations are deploying innovative strategies to raise funds
and supplies with some markets utilizing phone banks and telethons featuring station anchors, government officials, celebrities,
local business owners and area volunteers to raise local funds.
Commenting on the initiative, Perry A. Sook, Chairman, President and CEO of Nexstar Media Group, Inc. stated, “Nexstar was founded over two
decades ago based on a commitment to deliver exceptional local programming and service to the local communities, hometown
businesses and public organizations where we operate. With the Company’s headquarters located just north of Dallas and twenty-four
stations serving local markets throughout the state, Texas is home to many members of our corporate and station-level teams. While
we were fortunate to avoid any major impact from Harvey, many Nexstar stations have experienced firsthand the devastating effects of severe weather events. We know that local
communities in Texas and Louisiana have a long road ahead to assess the damage and recover from this storm. To support the local
families and businesses affected, we have expanded our fundraising initiative with the launch our organization-wide grassroots
campaign Nexstar For Texas . To-date, we have generated in excess of $2.5 million in donations to aid the Harvey
recovery efforts and plan to build upon those results in the coming weeks.
“Broadcasters play a critical role in times of emergency, both as witness to breaking developments and as
rallying points for the communities they serve. In times of disaster and tragedy, Nexstar stations and news personnel take the lead in delivering accurate, timely, and sometimes life-saving
information to keep our local viewers safe and informed. Our ability to bring together local resources and personnel across 170
stations in 100 markets to spearhead fundraising and other relief efforts aimed at immediately rendering aid to those affected by
Harvey is a point of excellence and pride for Nexstar. I am very grateful to our exceptional corporate and station-level teams for
the work they have done, and continue to do, to serve their local communities while supporting our organization-wide Harvey relief
and recovery fundraising initiative.”
The Nexstar for Texas fundraising initiative is the latest example of Nexstar’s long-term commitment to local communities across the country. In addition to this effort, every year
during the Nexstar Founder’s Day of Caring the Company offers over 9,000 employees paid hours of service to
volunteer on behalf of local organizations that are dedicated to making a positive difference in the local communities where
Nexstar teams live and work. Each station has a unique way of demonstrating its local community commitment and Nexstar is proud
that it continues to make meaningful contributions in serving the needs of the local markets where it operates.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and
value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates,
programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets
or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX,
MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and
advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For
more information please visit www.nexstar.tv.
Nexstar Media Group, Inc.
Blake Russell, 972-373-8800
SVP, Station Operations and Content Development
or
JCIR
Joseph Jaffoni, Jennifer Neuman
212-835-8500
nxst@jcir.com
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