DALLAS, Sept. 12, 2017 /PRNewswire/ -- BT today announced the
findings of new global research based on a survey conducted by the Economist Intelligence Unit (EIU) with 400 CEOs in 13
countries* across five continents, which reveals the critical importance of digital transformation in multinational
organizations. The research shows that nearly 40 percent of CEOs currently have digital transformation at the very top of their
boardroom agenda, with almost a quarter of them personally leading their company's transformation programmes.
There is a high level of confidence — amongst three quarters of CEOs surveyed — that their specific programmes will help them
achieve their strategic objectives, which include making operational efficiencies, improving customer service and innovating for
the future, with security as a key differentiator.
Despite this, 86 percent of CEOs encounter challenges in delivering the ideal infrastructure on which their digital programmes
rely. They identify inflexible technology (43 percent), lack of technology skills (40 percent) and security concerns (39 percent)
as the main obstacles in building better digital infrastructure. CEOs highlight better integration, reliability, security and
cost effectiveness as being the most critical factors needed to deliver the infrastructure which will build the digital business
of the future.
When it comes to achieving their digital ambitions, more than a quarter of CEOs regard security as a key differentiator. This
view is especially prevalent in consumer-facing sectors, rising to almost 50 percent for CEOs who operate in the financial
services industry. Despite this, 22 percent of CEOs view cybersecurity measures as a 'necessary evil'. The findings suggest that,
while CEOs feel perceived security risks should not hold back their digital transformation progress, they nevertheless continue
to view security as one of the chief barriers and concerns when considering a digital strategy.
Customer service — and specifically the digital customer experience — is seen by the survey respondents as highly important,
with 79 percent of CEOs saying they already offer a "good" or "excellent" digital customer experience today. However, barriers
remain in the form of insight into what customers actually want and the technology skills required to deliver this.
CEOs display a similar level of confidence in the digital experience of their employees, where their focus is on retaining
talented employees, increasing innovation and reducing costs.
The research also revealed that CEOs regard the Internet of Things (IoT), cloud computing, mobile computing and social media
as the technology trends which are likely to have the most significant impact on their organizations over the next two to three
years.
In summary, the research shows that there is sustained focus on digital transformation at the very top of global
organizations. While confidence is high, the research also reveals areas that CEOs and CIOs need to work on together, primarily
around security, infrastructure, technology skills and customer insight. The opportunity to evolve businesses through digital
technology continues to grow and many organizations are actively looking at the methods by which they can gain competitive
advantage.
Bas Burger, CEO, Global Services, BT, said: "Our most recent research confirms that digital
transformation has become a prevalent topic on the boardroom agenda. It also shows that CEOs all around the world identify the
skills shortages, lack of insight into what customers and employees really want or need, and security as the main obstacles to
delivering an optimal digital experience. It's interesting that these are primarily human factors and it illustrates that digital
transformation strategies should always be built around people. We see this as a great encouragement for BT to accelerate its own
digitalization, and are taking on board this new insight to make sure that our global portfolio is more firmly positioned than
ever around the strategic objectives highlighted by our customers."
In addition to the research report, BT has created a series of whitepapers covering the issues identified by the survey around
the themes of security, digital business, digital customer and digital employee. These whitepapers include practical
recommendations on how customers can move along their digital transformation journeys.
To find out more and download that content, visit www.bt.com/digital-ceo.
*Australia, Brazil, France, Germany, India, Ireland, Netherlands, Singapore,
South Africa, Spain, Switzerland, UK and USA
About the research
This Digital CEO research is based on a survey of more than 400 CEOs conducted by the Economist Intelligence Unit and insight
from BT's digital transformation experts. The sample spans 13 countries: Australia, Brazil, France, Germany, India, the Netherlands, Singapore,
South Africa, Spain, Switzerland, the UK and Ireland and the USA and involved CEOs of businesses with revenues of $500m or greater. Sectors
covered by the research are manufacturing, energy & resources, financial services, travel, transport & logistics, retail,
consumer goods, and automotive industries.
About The Economist Intelligence Unit
The Economist Intelligence Unit is the world leader in global business intelligence. It is the business-to-business arm of The
Economist Group, which publishes The Economist newspaper. The Economist Intelligence Unit helps executives make better
decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies.
More information can be found at www.eiu.com.
About BT
BT's purpose is to use the power of communications to make a better world. It is one of the world's leading providers of
communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of
networked IT services globally; local, national and international telecommunications services to its customers for use at home,
at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT
consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and
Ventures, and Openreach.
For the year ended 31 March 2017, BT Group's reported revenue was £24,062m with reported profit
before taxation of £2,354m.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and
assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit www.btplc.com
CONTACT: Vicky Harres, victoria.harres@bt.com
View original content with multimedia:http://www.prnewswire.com/news-releases/digital-transformation-top-priority-for-ceos-says-new-bt-and-eiu-research-300517891.html
SOURCE BT