EQ Works Signs New Data Partnership that Provides the Most Comprehensive Data for Canadians

Toronto, Ontario (FSCwire) - EQ Works (“EQ”) (http://www.eqworks.com), North America’s leader in driving and understanding location-based behavior at scale, today announced an exclusive partnership to bring EQ’s leading proprietary location-based platform to a Canadian offline database containing information gleaned from multiple public and private sources. This partnership will combine information from over 12 million Canadian households to the hundreds of terabytes of location-based data sets that EQ utilizes to create digital audience profiles and to execute digital campaigns using highly targeted audience categories.  

By combining these new datasets with Artificial Intelligence (AI) powered predictive models, the results for our clients will be significant.  Clients will be able to execute campaigns based on insights previously unattainable through digital channels:

• automotive clients will be able to access information about lease expiry and out of warranty information to build a predictive model for a customer’s next car purchase and tie those insights into location based conquest targeting campaigns

• financial institutions will be able to identify areas with a high density of new Canadians or first time car buyers and use EQ’s advanced location platform to create audience segments and deliver messages and offers with new banking opportunities and products.

“Being able to inject this type of predictive targeting is a game changer for our customers and partners,” said Geoffrey Rotstein, President and Chief Executive Officer of EQ. “This data partnership enables us to predict purchasing behaviors for certain audience segments better than ever before, and then deliver messages on any device with precision and scale.”

Benefiting from information compiled using millions of automotive records, insurance quotations, business listings, household behaviors and Statistics Canada and census information EQ’s algorithms and forecasting tools will help provide for better campaign execution.  A number of unique audience profiles have already been created for the Canadian market, including driveway share analysis (number and type of cars), financial credit-worthiness scores (FICO Score), and neighborhood anxiety indices (identifying the “mood” of the area based on spend) but custom profiles can also be created on demand for brands and agencies based on their needs.

About EQ Works

EQ Works (“EQ Inc.”) (TSXV: EQ) (www.eqworks.com) provides a smarter way to target customers. Using first-party, location-based behavior signals, advanced data analytics, and proprietary software, EQ creates and targets customized, performance-boosting audience segments. Proprietary algorithms and data generate attribution models that connect consumer behavior in the physical world to consumer behavior in the digital world, solving complex challenges for brands and agencies.

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