DALLAS, Sept. 18, 2017 /PRNewswire/ -- Chili's® Grill & Bar understands the heartache of losing a
beloved menu item; so this is for the Fried Buffalo Cauliflower lovers and the Smothered Carnitas Burrito enthusiasts, because
today is the day that Chili's introduces its new "less is more" 75-item menu at all restaurants nationwide. This 40 percent menu
cut is drastic, but it's for the best as this decision was made with the best interest of Guests in mind. Chili's is going back
to its roots and investing millions into what the brand does best – burgers, ribs and fajitas.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8178951-chilis-goodbye-menu-items/
The desire to know "Why?" can become all-consuming and lead to irrational behavior. Therefore, Chili's is addressing the most
pertinent question head on: "Why Chili's? Why take away 40 percent of the menu?" Easy, Chili's tried to be all things to all
Guests and lost its way over the years. Quite simply, the brand needs to focus on what matters most, which is serving exceptional
food to exceptional Guests. Deep down beyond the grief, Guests know this change is for the better as well. Grief can be a
difficult process and it takes time to fully feel right again, but Chili's is here to make that process bearable by sharing
recipes of items leaving the menu, easy-to-follow recipe tutorial videos and a proper sendoff to some cherished menu items that
are no longer with the Chili's family.
How-To Recipes
Can't live without the Southwestern Mac 'N' Cheese? Good news, no Guest has to live without it. Chili's is sharing
recipes of the most popular dishes leaving the menu on Pinterest so Guests can continue enjoying their favorites from the comfort
of their own home.
Recipe Tutorial Videos
The brand even made five easy-to-follow recipe videos to provide a visual as Guests recreate these dishes.
Send-Off Videos
To do this right, Chili's had to properly say farewell to a few admired menu items. So, Chili's created a series of
send-off videos that will be shared on the brand's social channels. These videos will provide closure for Guests and hopefully a
couple of laughs as well.
Today, Chili's will continue to share what has gone away and what has changed. Guests should join in on Facebook, Twitter and Instagram and say goodbye to retired menu items and hello, hello, hello to Bigger Big Mouth Burgers, Texas
Size Baby Back Ribs and Full-On Fajitas.
About Chili's Grill & Bar
Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE:
EAT), a recognized leader in casual dining. Known for their signature menu items – burgers, ribs and fajitas– Chili's offers
fresh, bold and unexpected flavors. Each ChiliHead at more than 1,600 locations in 31 countries and two territories takes
great pride in Chili's purpose of connecting with and serving Guests and giving back to the communities in which
they are located. In addition to Chili's, Brinker owns and operates Maggiano's Little Italy®. For more
brand-related information, visit chilis.com.
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SOURCE Chili's Grill & Bar