- trivago acquires technology platform for personalized travel recommendations
- tripl's customer-centric AI technology adds to trivago's already comprehensive search engine
- tripl founder Hendrik Kleinwächter becomes part of trivago's development team
Düsseldorf, September 20, 2017: trivago (NASDAQ: TRVG) today announces the acquisition of the assets of tripl (winner of
ITB's Start-Ups Battle 2016), a machine learning travel start-up from Hamburg. The acquisition will enhance trivago's
product with personalization technology which uses both Big Data and a customer-centric approach.
Founded in 2015, tripl has developed an algorithm to give tailored travel recommendations by identifying trends in users' social
media activities and comparing it with in-app data of like-minded users. The AI-driven product imitates the way a travel agent
would recommend hotel experiences relevant to the customer, and combines it with the ease of online services.
Following the acquisition, the former CTO and creator of the tripl algorithm, Hendrik Kleinwächter, will join trivago's
development team to continue breaking new ground in personalization. "When visiting a restaurant, I prefer those with few
hand-picked entries on the menu, that exactly match my taste. That is what I believe a modern travel website should look like.
There are billions of combinations, but the user is really only interested in the most relevant ones - we offer them through our
algorithm", Kleinwächter said.
"We believe our competitive advantage is the speed of our learning. We have always focused on machine-learning, and the area of
semantic analysis," said Rolf Schrömgens, founder and CEO of trivago. "tripl's personalization technology is unique and individual
in its approach, putting us one step closer toward bringing each traveler into their ideal hotel."
About trivago
Founded in 2005 and headquartered in Düsseldorf, Germany, trivago is a global hotel search platform, focused on reshaping the
way travelers search for and compare hotels. As of June 30, 2017, trivago's global hotel search platform offered access to over 1.8
million hotels in over 190 countries. trivago's platform can be accessed globally via 55 localized websites and apps in 33
languages.
Media Contact
Sydney Burdick
corporate.communication@trivago.com
IR Contact
Matthias Tillmann
ir@trivago.com
Forward looking statements
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"plan," "continue," "will," "should," and similar expressions are intended to identify our forward-looking statements. These
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