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PCH/Media Integrates with The Trade Desk’s Platform to Provide Ad Buyers More Accurate Targeting Capabilities, at Scale

TTD | September 28, 2017

PCH/Media Integrates with The Trade Desk’s Platform to Provide Ad Buyers More Accurate Targeting Capabilities, at Scale

Ad buyers can now access Publishers Clearing House’s 100 percent declared data in The Trade Desk platform

PCH/Media, the digital advertising arm of Publishers Clearing House (PCH), today announced a new partnership that will give brand and agency advertisers access to 100 percent declared age and gender data through The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising.

The new partnership will make PCH data available to all users of The Trade Desk’s platform – enabling buyers to more accurately target consumers based on age and gender segments at scale. Through PCH’s unique, registration-based data collection methods – which include online games, commerce and its famous sweepstakes prizes – consumers willingly opt in and share data with PCH to win. The result for advertisers: 100 percent declared data on more than 110 million U.S. consumers.

“Many advertisers still use modeled data to target buyers, which is only a best guess to a person’s age and gender based on a digital footprint. Given the immense pressure to drive performance from media today, modeled data is no longer enough. In narrowly-defined market segments, declared data has proven to be two-three times more accurate than modeled data,” said Spencer Scott, Head of Media Platforms at PCH/Media. “In partnership with The Trade Desk, we are committed to helping advertisers generate higher returns, improve performance and eliminate waste.”

“The new partnership will give our customers the ability to accurately target PCH’s highly-engaged users, at scale,” said David Danziger, VP of Data Partnerships at The Trade Desk. “The addition of this audience combined with the ability to activate declared data across digital ad campaigns greatly benefits our advertisers.”

The partnership officially went live in July 2017, making PCH data immediately available for all of The Trade Desk’s customers. For more information, visit thetradedesk.com or media.pch.com.

About PCH/Media

As a publisher and retailer, Publishers Clearing House (PCH) combines first-party identity and purchase data from our customers to offer deep insights about what motivates them. In the past, PCH has used this data to fuel its rapid growth. Now, PCH/Media has made this data available to marketers too, with digital media and targeting solutions that persuade people to action.

About The Trade Desk, Inc.

The Trade Desk™ (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.