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The Gaming Industry Benefits From Innovative Revenue Boosting Techniques

VS, SONY, MSFT News Commentary

PR Newswire

NEW YORK, October 2, 2017 /PRNewswire/ --

According to a report by Juniper Research, revenues from the global digital games market are estimated to reach the $100 billion milestone by the end of this year. The report indicates that contrary to previous estimates, the PC market has been reignited thanks to F2P (Free to Play) games. F2P allows gamers to access the game for free. Revenues are then made by purchases within the game, which is known as the freemium model; popularized by mobile games, in order to grow the number of players and accelerate spending. Combined with the continued growth of mobile, the industry is projected to reach revenues of $132 billion by 2021. Versus Systems, Inc. (OTC: VRSSF), Zynga Inc. (NASDAQ: ZNGA), Glu Mobile (NASDAQ: GLUU), Sony Corporation (NYSE: SNE), Microsoft Corp. (NASDAQ: MSFT)

The outlook for the gaming industry is positive according to Juniper. Developers are integrating in-game advertising, which is most effective when users are rewarded. For example, watching a short video to provide players with additional in-game credits, and other rewards. "Juniper believes there is further opportunity for F2P on PC; particularly in Western markets; as well as console, with digital platforms such as Xbox Live playing host to F2P titles which are then monetized via in-game purchases and add-ons" explained research author Lauren Foye in a press release.

Versus Systems, Inc. (OTCQB: VRSSF) is also listed on the Canadian Stock Exchange under the ticker symbol 'VS'. Today the company announced breaking news that, "it has entered into partnership with Team NINJA Studio, a wholly owned subsidiary of Koei Tecmo Holdings, Co. Ltd. (TOKYO: 3635), publisher of videogames including the critically acclaimed NIOH, Dead or Alive, and Ninja Gaiden franchises, to expand the Versus in-game prize offerings for video gamers. Players will compete for new prizes in-game and Versus and Team NINJA will share equally in this newly created revenue stream.

"Team NINJA makes amazing games, and Koei Tecmo is an industry giant. Team NINJA has been making fun, challenging games for years for their millions of loyal, dedicated fans, and Versus is thrilled to be a part of that," said Matthew Pierce, CEO of Versus Systems. "Team NINJA will be a great partner for Versus. We look forward to working together to reward players of all skill levels in many games to come."

"Versus' team built a platform featuring a prizing network which make it easy to reward Team NINJA's players' in-game skills," said Tom Lee, Creative Director of Team NINJA, a videogame developer wholly owned by Koei Tecmo Holdings Corp. "Versus' provides players the ability to select a prize and play a match or complete a challenge to earn that prize in-game. Team NINJA is constantly innovating and Versus will present us with a unique way to reward our players."

About Team NINJA Studio - Team NINJA Studio is a world-renowned development team of interactive entertainment software for next generation consoles, PC, and more platforms based in Tokyo, Japan. The company is a wholly owned subsidiary of KOEI TECMO HOLDINGS CO., LTD., headquartered in Yokohama, Japan. Team NINJA is best known for its NIOH™, Dead or Alive® and Ninja Gaiden® series.

About Koei Tecmo America Corp. - KOEI TECMO AMERICA CORP. is a publisher of interactive entertainment software for current generation consoles, handhelds and digital download content based in Burlingame, California. The company is a wholly owned subsidiary of KOEI TECMO HOLDINGS CO., LTD., headquartered in Yokohama, Japan. KOEI is best known for its Dynasty Warriors® and Samurai Warriors® franchises. TECMO is best known for the Dead or Alive®, Ninja Gaiden®, Tecmo Bowl®, and Fatal Frame® series.

About Versus Systems - Versus Systems, Inc. has developed a proprietary in-game prizing and promotions engine that allows publishers and developers of interactive media to offer prizes inside interactive media including mobile, console, and PC games. Brands will pay to place products in-game via the Versus platform and players will compete for those prizes. To learn more about Versus, see the website at, or watch their most recent video on YouTube.

Zynga Inc. (NASDAQ: ZNGA) is a leading developer of the world's most popular social games that are played by millions of people around the world each day. Recently, the company announced the launch of the Words With Friends Social Dictionary - introducing 50,000 new words into the world's most popular mobile word game. Inspired by players and the best of pop culture, the Words With Friends Social Dictionary gives fans of the iconic word game more ways to play than ever before. In response to the thousands of new word requests submitted by players in-game every day, the brand-new Social Dictionary incorporates the top player and pop culture inspired words into Words With Friends in the largest dictionary update in the game's history.

Glu Mobile (NASDAQ: GLUU) is a leading global developer and publisher of free-to-play mobile games. Glu is focused on creating compelling original and branded IP games on the App Store, Google Play and Amazon Appstore. On August 28, 2017, the company announced that Design Home recently reached one million daily active users. Originally launched worldwide in November 2016, Design Home has achieved remarkable success, having generated more than 25.5 million downloads and $41.4 million in bookings through the end of the second quarter of 2017. Design Home has achieved rankings of #1 Top Free and #17 Top Grossing game in the U.S. App Store for iPhone. Additionally, Design Home has reached #1 Top Free and #23 Top Grossing game in the U.S. Google Play Store.

Sony Corporation (NYSE: SNE) is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer, professional and industrial markets, as well as game consoles and software. Earlier this year, Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation, announced robust sales for PlayStation®4 computer entertainment system and its software titles. PS4 has sold through more than 6.2 million units during the 2016 holiday season. PS4 has now cumulatively sold through more than 53.4 million units globally as of January 1, 2017

Microsoft Corp. (NASDAQ: MSFT) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. On June 11, 2017, the company unveiled the world's most powerful console, Xbox One X and its largest and most diverse games line-up in E3 history. Broadcast for the first time in 4K UHD on Mixer, Xbox showcased a record 42 games in its briefing including 22 with console exclusivity from creators large and small. Xbox One X was designed to be the best console to create and play games on, putting the greatest graphic fidelity in the hands of the world's best game creators to create true 4K games.

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