WALLDORF, Germany, Oct. 5, 2017 /PRNewswire/ -- SAP SE (NYSE: SAP) today said that businesses saw a higher return on
investment (ROI) after deploying SAP® Hybris® Commerce Cloud solutions, due to centralized data and an
improved buyer experience, according to a recent Forrester Consulting study commissioned by SAP Hybris.*
The study, The Total Economic
Impact of SAP Hybris Commerce Cloud for B2B, analyzed qualitative and financial information from a portion of the thousands
of customers who run their Web sites with SAP Hybris solutions. It found that over a three-year period, enterprises using
commerce cloud solution reported a US$15.9 million increase in net-new revenue and a 307 percent
increase in ROI.
"SAP Hybris Commerce is analogous to what Amazon has done for the B2C market," a study respondent said.
Customers such as Office Depot Europe B.V., Lids Sports Group and organizations all over the world – in retail, travel, telco,
professional services, public sector and finance – rely on SAP Hybris Commerce Cloud solutions to foster seamless shopping
experiences.
According to the study, a composite organization using SAP Hybris Commerce Cloud solutions over three years was able to:
- Drive an additional 50 percent of revenue digitally. Online channels result in fewer order errors and easily connect
to back-end databases to ensure a seamless experience.
- Enhance customer experience. Sixty-seven percent of respondents reported an improved customer experience through a
simplified buying experience.
- Reduce order processing costs by 70 percent. On average, organizations realized a significant reduction in
processing costs due to unifying customer information on one platform.
- Improve productivity across teams. SAP Hybris Commerce Cloud solutions pull data quickly for better information
sharing across departments. The solutions provide them with the latest product information and inventory levels to set
realistic expectations and timelines with customers.
- Experience a 5 percent increase in average order value. Thanks to integration across product areas, shoppers can
automate recurring orders, view their purchase history and scan offerings recommended based on prior actions and
purchases.
"Commerce is a critical component to the customer journey, so it's imperative that businesses make this part of the experience
truly unique," said Marcus Ruebsam, senior vice president and head of strategy and solution
management, SAP Hybris. "As evidenced by this latest study, SAP Hybris Commerce Cloud empowers organizations to make the buying
process not only easier but more profitable. The ability to consolidate customer information from previous interactions and
historic purchases is key and underscores the benefit of our technology coupled with an omnichannel strategy."
For more information on SAP Hybris solutions, visit the News Center or follow SAP Hybris on Twitter at @saphybris. For more information on SAP, visit SAP News Center or follow SAP on Twitter at @sapnews.
*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for
customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues
to be our legal entity until integration with SAP is complete.
About SAP Hybris Solutions
SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a
contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more
goods, services and digital content across every touch point, channel and device. Through customer data management, context
driven marketing tools and unified commerce processes, SAP Hybris solutions have helped some of the world's leading organizations
to attract, retain and grow a profitable customer base. SAP Hybris software for customer engagement and commerce provides
organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify
customer engagement and solve complex business problems. For more information, visit www.hybris.com.
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better.
From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work
together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and
services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow
sustainably. For more information, visit www.sap.com.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S.
Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to
identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking
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differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in
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filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of
their dates.
© 2017 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and
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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: +1 (800) 872-1SAP (+1 800 872-1727)
For more information, press only:
Michael Baxter, SAP Hybris,+49 151 1719 6185, m.baxter@sap.com, CET
SAP News Center press room; press@sap.com
Jenny Radloff or
Nikki Festa, PAN Communications, +1 (617) 502-4300, SAPHybris@pancomm.com, ET
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