LOS ANGELES, Oct. 17, 2017 /PRNewswire/ -- Social
Reality, Inc. (NASDAQ: SRAX) an advertising technology company providing the tools to automate digital marketers and content
owners' campaigns across digital channels, announced management has engaged financial advisors to explore strategic alternatives
for the SRAXmd business to maximize shareholder value. The range of alternatives that may be considered could include
spinning off the business into its own public company, strategic acquisitions or a variety of other possible transactions.
SRAXmd works with healthcare and pharmaceutical companies and their agencies to engage healthcare professionals, patients and
caregivers through digital and mobile advertising. SRAXmd has a patent-pending platform that allows for an event-triggered
response for targeting to HCP facilities, to capture the attention of providers before they decide on a treatment course for
patients.
"The ability to positively impact patient outcomes through real-time mobile targeting to professionals is the future of
Non-Personal Promotion," said Social Reality Co-Founder and Chief Innovations Officer Erin
DeRuggiero. "We have delivered 100% year-over-year revenue growth for SRAXmd since the rollout of MD products in
2014. Non-Personal Promotion continues to evolve at a more rapid rate than traditional methodologies. As a company,
we need to explore all corporate options available to us to help ensure we can capture what we expect will be a continuing surge
in demand for our SRAXmd technologies, based largely upon the restrictions imposed upon pharma sales reps from calling on
healthcare professionals at institutions and facilities."
Chardan Capital Markets, LLC and Noble Financial Capital Markets are serving as financial advisors in connection with these
matters.
The company does not intend to disclose additional details unless and until it selects a course of action, and specifically
disclaims any obligation to provide further updates to the market, except as specifically required by any applicable securities
law or regulation. The company cannot predict whether or when any initiatives involving SRAXmd will occur, and there can be no
assurance that any will be consummated.
About SRAXmd
SRAXmd engages healthcare professionals and patients with banner and video ad targeting through eight core products:
DOCTRAX™, DOCTRAX MATCH™, DOME™, MOSEE, ROOMrx, SOCIALrx, CAUSErx and Coupon Intenders. Working directly with
pharmaceutical companies and their media buying and planning agencies, the business is focused on deploying ads in real
time with the use of triggering event data; de-identified and HIPAA-compliant distribution or claims data that allows for the
right message to the right target at the right time.
About Social Reality
Social Reality, Inc. (NASDAQ: SRAX) is an advertising technology company providing the tools to automate digital marketers and
content owners' campaigns across digital channels. SRAX's tools amplify performance and maximize profits for brands in the
healthcare, CPG, automotive, wellness and lifestyle verticals through an omnichannel approach that integrates all aspects of the
marketing experience into one platform. The company's machine-learning technology identifies brands' core consumers and their
characteristics discovering new and measurable opportunities to target, reach and monetize audiences driving online and offline
sales lift. For more information on how SRAX delivers a digital competitive advantage to surpass today's marketing challenges,
visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain
risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions
such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are
intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance
and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and
could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including,
without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations
as they become due, report profitable operations and other risks and uncertainties, all as set forth in our Annual Report on Form
10-K for the year ended December 31, 2016, as filed with the Securities and Exchange Commission.
All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially
from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult
to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new
information, future events or otherwise.
Contact Information:
Kirsten Chapman, LHA Investor
Relations, +1 415 433 3777, srax@lhai.com
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SOURCE Social Reality, Inc.