VISTA, Calif., Nov. 3, 2017 /PRNewswire/ -- NuZee, Inc. (OTCQB:
NUZE)(d/b/a/ Coffee Blenders®), a good-for-you company focused on building beverage brands that offer functional and
nutritional benefits, announced today that it will launch its ready-to-drink (RTD) gourmet, functional, cold brew coffee line on
November 6, 2017.
The company is providing Direct Store Delivery (DSD) of its RTD cold brew line in a Coffee Blenders-branded fleet of
refrigerated trucks to ensure optimal freshness and flavor for the consumer. The product will initially be available at
independent retailers and convenience stores throughout southern California, with a national
roll-out contemplated to commence over the next 6-12 months.
Available in 10 oz. glass bottles (12 per case), Coffee Blenders' line of RTD cold brew blends 100% Arabica dark roast
Honduran coffee with clinically supported nutraceuticals designed to provide health benefits. The first-ever commercially
available beverage of its kind, the Coffee Blenders cold brew line will be sold in the following varieties:
- Lean Cup® (for weight loss)
- Think Cup® (for cognitive performance)
- Relax Cup® (for stress reduction)
- Nude Cup® (100% Arabica coffee with no function)
Coffee Blenders cold brew functional coffee line is steeped for 12 hours, creating a distinctively sweeter, smoother, and less
acidic taste experience. It is all-natural and certified Kosher.
RTD coffee now accounts for 20% of the $13.6 billion U.S. retail coffee market, and the segment
is forecasted to grow by 67% from 2017- 2022, according to market research firm Mintel. Market penetration for cold brew rose to
21% in 2017 among those drinking coffee daily in the U.S., up from 15% 2015, according to data from the New York-based National Coffee Association.
"The introduction of our cold brew line reflects our continuing growth and evolution as a company, and our commitment to
product innovation," said Masa Higashida, NuZee's Chief Executive Officer. "Over the last two years, we have elevated Coffee
Blenders' industry profile via the sale of our nutraceutical-infused Drip Cup, single-serve and whole bean coffee products. Based
on consumer responses and our national retail and distribution partners, we are confident that our new functional cold brew line
will extend our market success."
"We view this new line as a natural progression towards meeting growing consumer demand for cold brew coffee," said
Travis Gorney, President and COO of NuZee. "We look forward to initiating our roll-out next week
in southern California, and eventually across the United
States."
About NuZee and Coffee Blenders
NuZee, Inc. (d/b/a Coffee Blenders®) is the pioneer in functional coffee, offering gourmet specialty grade coffee in
convenient single serve cups using only natural ingredients with clinically supported nutraceuticals. Coffee Blenders also
manufactures and sells in the United States its Drip Cup line of single serve, pour-over
functional coffees, including Lean Cup® (for weight loss), Think Cup® (for cognitive performance), Relax Cup® (for stress
reduction), Active Cup® (for a pre-workout boost of energy), Nude Cup® (100% Arabica coffee with no function), and Matcha
Cup tea, as well as a Whole Bean coffee line. For more information on Coffee Blenders, please visit: http://www.coffeeblenders.com.
Forward Looking Statements
Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements with respect to our beliefs,
plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve
known and unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause our actual
results, performance or achievements to be materially different from future results, performance or achievements expressed or
implied by such forward-looking statements. All statements other than statements of historical fact are statements that
could be forward-looking statements. We have based these forward-looking statements upon information available to management
as of the date of this release and management's expectations and projections about certain future events. It is possible that the
assumptions made by management for purposes of such statements may not materialize. Such statements may involve risks and
uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic
conditions, intellectual property rights, the outcome of competitive products, risks in product development, and other factors
discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to
update or revise any forward-looking statement for events or circumstances after the date on which such statement is
made.
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SOURCE NuZee, Inc.