LOS ANGELES, Nov. 14, 2017 /PRNewswire/ -- With football,
basketball and hockey all in season, SRAX (NASDAQ: SRAX) today
announced its new sports vertical offering, SRAXfan. The company's latest digital marketing and data management tool is
designed to reach and reveal valuable sports fan audiences. SRAXfan was inspired by the success of the company's healthcare
vertical, SRAXmd, which the company recently announced is pursuing strategic alternatives.
"Brands and agencies have experienced tremendous results with SRAXmd," said Christopher
Miglino, CEO and Chairman of SRAX. "We believe there is a significant opportunity to replicate that success through an
array of vertical products. SRAXfan represents the first in a series of category-specific tools for buy-side digital
marketers."
SRAXfan tools enable brands and agencies to connect with sports fans at home, the stadium or out-of-home at gathering
locations, such as bars, restaurants, and universities, during live sporting events.
Key offerings included in SRAXfan are:
- StadiumTRAX: Delivers location-targeted ads to mobile devices in-and-around stadiums and other sports venues.
- FanTRAX: Combines sports interest and behavior data to identify sports fanatics.
- SportsViewTRAX: Reaches out-of-home sports viewers where they gather.
"SRAXfan is all about highly-targeted advertising to the right fan, at the right time when emotions are high," added SRAX's
Miglino. "Our efforts with SRAXmd have delivered a prescription for success that we are excited to bring to digital marketers
interested in targeting sports fans."
ABOUT SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and
data management platform delivering the tools to reach and reveal valuable audiences. SRAX's machine-learning technology analyzes
marketing data to identify brands and content owners' core consumers and their characteristics across marketing channels. Through
an omnichannel approach that integrates all aspects of the advertising experience into one platform, SRAX discovers new and
measurable opportunities that amplify campaign performance and maximize profits. For more information on how SRAX delivers a
digital competitive advantage to surpass today's marketing challenges, visit www.srax.com.
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intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance
and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and
could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including,
without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations
as they become due, report profitable operations and other risks and uncertainties, all as set forth in our Annual Report on Form
10-K for the year ended December 31, 2016, as filed with the Securities and Exchange Commission. All forward-looking
statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the
forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict.
Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new
information, future events or otherwise.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com
Steve Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com
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SOURCE SRAX