PTC Unveils Reality Lab to Advance Adoption of and Exploration of New Applications for Augmented
Reality
Former MIT Media Lab Scientists to Oversee New Multi-Reality Lab
PTC (NASDAQ: PTC) today announced the unveiling of Reality Lab, a test center led by researchers who will create
applications that leverage augmented, virtual, mixed, and physical realities with the purpose of improving people’s interactions
with their physical environments. The lab will apply human-centered design and human-computer interaction to new technology,
empowering people with more intuitive and practical computer user interfaces for managing the next generation of networked computer
systems.
An early believer in the potential of AR for industrial use cases, PTC acquired the industry’s most advanced and widely adopted
Vuforia® AR technology platform for custom development in 2015. Since then, PTC has leveraged Vuforia to expand the
capabilities of its market-leading ThingWorx® Industrial Innovation Platform. Building on its proven history in helping
customers optimize their product design, manufacturing, and service initiatives, PTC is helping to bring the power of AR technology
to these traditional business activities with the ability to visualize, instruct, guide, and improve interactions with physical
things.
PTC’s Reality Lab will be overseen by MIT graduates Valentin Heun and Benjamin Reynolds, who will serve as the lab’s chief
scientists. While at the MIT Media Lab’s Fluid Interfaces Group, the pair cofounded Reality Editor, an augmented reality platform that allows users to link smart objects by simply drawing a line
between them on the screen of a smart phone. “PTC is known worldwide for its technological excellence – and a prowess for pushing
the frontiers of technology to make the industrial world more efficient,” said Valentin Heun, vice president of technology, Office
of the CTO, PTC. “We’re delighted to become members of the team.”
Reality Lab is located in PTC’s current headquarters in Needham, Mass. and will be a central feature at its new Boston-based
headquarters expected to open in 2019.
“AR connects the wealth of digital data generated by the IoT and digital transformation initiatives with the physical world in
which we apply it,” said Jim Heppelmann, president and CEO, PTC. “Our new Reality Lab will enable enterprises to advance the way
they serve customers, train employees, design and create products, manage their value chains, and how they compete.”
Additional Resources
About PTC (NASDAQ: PTC)
PTC is a global provider of technology that transforms how companies design, manufacture, operate, and service the “things” in the
Internet of Things (IoT). With more than $1 billion in revenue and 6,000 employees worldwide, PTC is one of the largest software
companies based in Massachusetts. In 1986 PTC revolutionized digital 3D design, and in 1998 were first to market with
Internet-based product lifecycle management. Today, PTC enables global manufacturers and an ecosystem of partners and developers to
drive innovation related to such promising technologies as the IoT and Augmented Reality.
PTC.com @PTC Blogs
PTC, Vuforia, ThingWorx, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United
States and other countries.
PTC
Jack McAvoy, 781-370-6143
Corporate Communications
jmcavoy@ptc.com
or
FleishmanHillard
Sara Steindorf, 314-982-1725
sara.steindorf@fleishman.com
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