LONDON, Nov. 17, 2017 /PRNewswire/ -- CNH Industrial N.V.
(NYSE: CNHI /MI: CNHI) announces that its New Holland Agriculture manufacturing facility, located in the brand's birthplace and
namesake of New Holland, Pennsylvania, USA, has been certified Bronze Level in the World Class
Manufacturing (WCM) program. Coupling technical expertise and product innovation with manufacturing excellence, the New Holland site is the North American headquarters of the New Holland Agriculture and New Holland
Construction brands and a global Center of Excellence for Hay and Forage products with dedicated R&D. New Holland agricultural equipment including Round Balers, Small Square Balers, Pull-Type Forage Harvesters,
Harvester Heads, Disc Mowers, Rakes and Spreaders are manufactured on site.
![CNH Industrial logo (PRNewsFoto/CNH Industrial N.V.) CNH Industrial logo (PRNewsFoto/CNH Industrial N.V.)](https://mma.prnewswire.com/media/606838/CNH_Industrial___Logo.jpg)
The New Holland brand and site were founded in 1895 as a two-man machinery repair shop by master machinist and inventor
Abe Zimmerman. Through the years, New Holland became known as the
leader in hay and forage technology, pioneering many firsts including the first commercially viable self-tying automatic pick-up
baler in 1940, which revolutionized haymaking and put New Holland on the map. Today, the site
counts a workforce of over 1,000 individuals. The plant produces 30 different models of hay and forage equipment, which are
exported to some 45 markets around the world.
WCM is one of the global manufacturing industry's highest standards for the integrated management of manufacturing plants and
processes. It is a pillar-structured system based on continuous improvement, designed to eliminate waste and loss from the
production process by identifying objectives such as zero injuries, zero defects, zero breakdowns and zero waste. To certify
improvements, a system of periodic third-party audits evaluates all of the WCM pillars, forming an overall score for each plant
that is the basis for three achievement levels: Bronze, Silver and Gold. The New Holland plant
recorded significant gains in the pillar areas of People Development and Management Commitment.
This integrated model for managing all elements of an organization focuses on improving the efficiency of a company's
technical and organizational components while maximizing market competitiveness. The widespread use of WCM principles at CNH
Industrial plants allows the entire Company to share a common culture based on efficient processes and a language universally
recognized across all plants and countries in which CNH Industrial operates.
CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with
established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to
the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for
tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles;
Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting
vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More
information can be found on the corporate website: www.cnhindustrial.com
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Media contacts:
Alessia Domanico
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Laura
Overall
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Corporate Communications - Global
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Corporate Communications Manager
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CNH Industrial
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CNH Industrial
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Tel: +44 (0)2077 660
326
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Tel. +44 (0)2077 660
338
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E-mail: mediarelations@cnhind.com
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SOURCE CNH Industrial N.V.